Exploring AI Applications in Esports Management: Opportunities for Thailand
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Abstract
The esports industry has experienced exponential growth, evolving into a global phenomenon with substantial economic and cultural significance. In Thailand, the esports ecosystem has expanded rapidly, driven by government support, strategic investments, and partnerships with major corporations. These factors have positioned the country as a prominent player in Southeast Asia's esports landscape, demonstrating its capacity for innovation and competitive development.
Artificial intelligence (AI) is revolutionizing esports management by optimizing player performance, streamlining tournament operations, and enhancing audience engagement. In Thailand, AI adoption is gradually transforming how organizations analyze gameplay, develop strategies, and provide immersive experiences for fans. Nevertheless, the industry faces significant challenges, including data privacy concerns, digital infrastructure disparities, and skill gaps, which must be addressed to ensure the ethical and equitable integration of AI technologies.
This article examines the applications, challenges, and opportunities of AI in esports management, emphasizing Thailand's unique context. It highlights the importance of leveraging government initiatives, expanding educational programs, and developing esports innovation hubs to foster sustainable growth. While global leadership in AI-driven esports remains an ambitious goal, these efforts can significantly strengthen Thailand’s position in the regional and global esports ecosystem.
Article history: Received 25 June 2024
Revised 25 November 2024
Accepted 27 November 2024
SIMILARITY INDEX = 0.00
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