ส่วนต้นฉบับ

คำแนะนำในการเตรียมต้นฉบับ

รวมเล่ม

รวมเล่ม (FLASH)

Published: 2025-06-29

Full Issue

ปีที่12ฉบับที่1

Research Articles

Marketing mix that affects repeat purchasing behavior of community products Mueang District, Kanchanaburi Province

Sanchai Kitiyanan

1-9

บทความที่ 1

The Impact of AI Application on Customers and Employees in Auto-Detailing Business

Phitsinee Soonthornson, Preeyanuch Apibunyopas

10-22

บทความที่ 2

Factors Affecting the Acceptance of New Technology by Operational Employees

Vutti Watcharodomprasert

23-37

บทความที่ 3

Effectiveness of Administration and Personnel Development of the Election Commission

Phuwanai Phetprai, Prawpicha Talerngpol

38-50

บทความที่ 4

Debt Management and Savings Planning among the Working-Age Population

Warinthip Kumlangphaet

51-66

บทความที่ 5

Influences affecting employee happiness at work of private companies in Bangkok

Prasong Uthai, Pattanan Tangwannawit, Chontida Yospan, Wattana Eakpamitsin, Sittisak Thongsuk, Prakrongkwan Sungjapo

67-79

บทความที่ 6

An application of artificial intelligence for counting empty packaging Case study of ABC Warehouse

Treesukol Sittipanya, Tanayot Kulthon

80-90

บทความที่ 7

The Influence of Brand Trust and Customer Experience on Customer Loyalty in Life Insurance Companies

Pichaya U-Thairatana, Thanyamas Upariputti, Chirasak Chiyachantana

91-104

บทความที่ 8

Promoting Occupations for the Disabled under the New Way of Life In Bangkok

Narong Phaiwansao, Pronsawan Chansomworakun

105-118

บทความที่ 9

Minimum Wage Policy Affecting Industrial Section in the Bangkok Metropolitan Area

Krissana Puranitee, Nuttawat Siripornwut, Satit Niyomyah, Kamolporn Kalyanamitra

119-133

บทความที่ 10

The Leader parths of Dharma of Bangkokthonburi University Students

Ardyuth Netithanakul, Wanwicha Mahoran, Thananan Kanyarach, Wattana Reangkeaw, Pongpipat Malikamarn

134-147

บทความที่ 11

Analysis on Factors Affecting Student Termination Using Data Mining Techniques A Case of Undergraduate Students, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi

Chalee Jittreephong, Salitta Saributr

148-167

บทความที่ 12

Modern Marketing Mix Factors and Brand Image Perception Influencing Consumers’ Furniture Purchasing Decisions through Online Channels in Beijing, China

Lu WANG, Worasak THONGSIRI

168-183

บทความที่ 13

Effect of Training and Development and Organizational Citizenship Behavior on Employee Performance: Case Study Beijing Anti Technology Co., Ltd.

Yuxin GAO , Worasak THONGSIRI

184-198

บทความที่ 14

Innovations for Enhancing Efficiency in Warehousing and Distribution Center Operations

Samitra Rasamee, Krisada Chienwattanasook

199-211

บทความที่ 15

The structural equation model of factors affecting digital citizenship in Thailand's digital society

Khajonsak Khanchai, Chanaphorn Panyakanphon, Pattaraporn Puisuwan

212-232

บทความที่ 16

Public Policy in Developing Workforce Skill for Small and Medium-Sized Enterprises (SMEs) in Bangkok Metropolitan Area

Thanadee Hongratanauthai, Nattawat Siriphornwut, Satit Niyomyah, Kamonporn Kalayanamit

233-248

บทความที่ 17

Development of Political Participation of People Samut Sakhon Province

Prasit Hauthong, Satit Niyomyah, Nattawat Siriphornwut, Kamolporn Kalyanamitra

249-265

บทความที่ 18

The Development of Investigation Procedures for the Anti-Corruption Division (ACD) the Central Investigation Bureau Royal Thai Police

Kittakarn Jiradapipat, Nattawat Siriphornwut

266-280

บทความที่ 19