ส่วนต้นฉบับ

คำแนะนำในการเตรียมต้นฉบับ

รวมเล่ม

รวมเล่ม (FLASH)

Published: 2023-12-31

Full Issue

ปีที่10ฉบับที่2 Year 10, Issue 2

Research Articles

Effectiveness of Tourism Management of Phuket Province

Jaruwat Tingga, Nuttawat Siripornwut

1-15

บทความที่ 1

Adaptation to Work from Home under Situation Covid-19 Crisis: A Case Study Personnel of Sena District Office Ayutthaya Province

Nathaphan Meemuk, Patcha Treemongkol, Suwannee Hongwijit, Pornpisa Laohapichartchai

16-30

บทความที่ 2

The Influence of Sensory Marketing on Brand-name Coffee Consumption Behavior

Boonsom Ratsameechot, Sittiporn Intuwonges, Supawat Sukhaparamate

31-43

บทความที่ 3

Analysis the Correlation of SET100 Index

Natchamol Srichumroenrattana, Kairat Jaroenrat

44-55

บทความที่ 4

The Impact of Online Social Media Marketing on Technology Access Among the Elderly in Thailand

Pichaya U-Thairatana, Chaiporn Thanathavornkit, Worraseth Supunpong, Thammarat Tareerak, Sirinan Tipchareon

56-68

บทความที่ 5

Behavior, Satisfaction, and Happiness in Joining the Open Chat Group's LINE Application Happy Money Happy Market by RMUTT

Rujikarn Sanont, Purinat Yamakanith, Sinittra Suksawat

69-82

บทความที่ 6

Marketing Mix that affects The Decision to Buy One Tambon One Product of Consumers in The Kanchanaburi Municipality, Mueang District, Kanchanaburi

Sanchai Kitiyanan

83-92

บทความที่ 7

Development of a Distribution Channel for Coconut Products by Farmers in Nakhon Pathom Province

Thun Chaitorn, Phitphisut Thitart, Tanasarn Panichayakorn

93-103

บทความที่ 8

Evaluation of Credit Union Legal Entity Regulations In Increasing MSMEs Capital

Endang SETYOWATİ, Ana KADARNINGSIH

104-117

บทความที่ 9

Estimating Portfolio’s Value-at-Risk and Conditional Value-at-Risk: Evidence of Laos Securities Exchange

HER Pheng

118-128

บทความที่ 10

Guidelines for Community Development Worker Performing Duties in Changing Situations

Pongsatorn Chinnawong, Phitak Siriwong

129-141

บทความที่ 11

The Importance of Driving Thai Small and Medium Enterprises from an Exporter to Multinational Enterprise

Netchanock Uthairat, Mariem Nami, Nuntasaree Sukato

142-155

บทความที่ 12

State of the Problem of Media Literacy Management for Young People to Prevent Social Violence in the Social Media

Marisa Sujittavanich, Pongsai Sinthusakun

156-167

บทความที่ 13

Service Marketing Mix Factors that Influence the Decision to Buy Uniqlo Apparel in Pathum Thani

Krisada Chienwattanasook, Chanikan Prechachan, Wimonmas Masomboon, Boontharika Wongvanich

168-183

บทความที่ 14

Service Marketing Mix Influencing the Purchase Decision for a Community Agricultural Product, The Doi Kham Brand

Krisada Chienwattanasook, Papatcha Palagawong na Ayutaya, Soontaree Tubtimnak, Pakaphon Soonthonrot

184-199

บทความที่ 15

Enhancement of revenue collection efficiency of Chaiyaphum Municipality

Umawadee Detthamrong, Junjira Machaiyaphum, Sasiphon Saenkhen, Supawadee Wannok

200-211

บทความที่ 16

Marketing Mix Factors Affecting Consumer Online Shopping Decisions In Narathiwat Province After the COVID-19 Situation

Sumalee Grodgangunt, Chonlakan Satabodee, Mathurose Tongintharach, Rungsiri Padungrat

212-222

บทความที่ 17