Cho Hae Sri Mueang : Cultural Capital and the Creative Economy Development Guidelines in Cho Hae Sub-district Community, Mueang District, Phrae Province DOI:

Abstract

         Article subject “Cho Hae Sri Mueang : Cultural Capital and the Creative Economy Development Guidelines in Cho Hae Sub-district Community, Mueang District, Phrae Province” The purpose of this study was to study the creative economy development approach based on diverse cultural capital in Cho Hae sub-district community area. Including to promote tourism and disseminate the culture that is the identity of the Cho Hae sub-district and the connected area.

         The results of the study showed that Cho Hae sub-district community It is an important cultural area of Phrae Province. It is culturally diverse and has a long history of the area. The construction of Phra That Cho Hae is the origin of cultural invention. invention of beliefs, traditions, invention of traditions and artistic creations that are unique to specific areas. which has become a valuable cultural and tourism heritage today. As a result, this community receives the attention of tourists visiting throughout the year. This gives us the opportunity to grow continuously. And can be further developed as a value-added mechanism in the dimension of the creative economy to develop the community economy in this area.

         Guidelines for the development of the creative economy is the creation of value for goods or services arising from human wisdom ideas. And important cultural capital that will help develop the creative economy of the Cho Hae sub-district community including handicrafts and handicrafts, performing arts, visual arts, design, and cultural tourism.