Full Issue

cover

Editorial department

Content

Tourism Area Management Factors Affecting the Decision to Participate in Surfboard Activities of Thai Tourists in Phang Nga Province

1-20

Guidelines for Promoting Community Tourism in Bang Sawan Subdistrict, Phra Saeng District, Surat Thani Province

21-56

Potential Development of Community-Based Tourism Management: A Case Study of Rock Bridge, Thali Sub-District, Kumphawapi District, Udon Thani Province

57-84

Marketing Communication Strategies of Health Tourism Case Study: Suan Lung Song, Suratthani Province

85-110

Impact of Hotel Frontline Employee Attributes on Consumer Impression: A Conjoint Analysis

111-138

Factors Influencing the Online Food Delivery Business after the Outbreak of Coronavirus Disease 2019

139-168

Confirmatory Factor Analysis of Tour Guide Potential in Songkhla Province

169-186

Consumer Acceptance of Seasoned Boiled Fermented Fish Sauce Community Product for Commercial Use

187-222

A Causal Model for the Readiness of Generation Z People to Transition to Digital Organizational Management with Agile Management

223-250

Solving Economic in Equality Problems Approach with the Participation of Farmers Group of Homtong Bananas Producers in the Southern of Thailand

251-276

Cluster Analysis Consumer by Marketing Factors Buying Decision of Battery Electric Vehicles

277-302

Digital Transaction and Risks Affecting Digital Technology Acceptance of Generation X Digital Transactors in Bangkok

303-324

An Economic Feasibility Analysis of Salad Vegetables Production with Smart Farm

325-348

Recommendation for author

Peer Review