Vol. 6 No. 2 (2025): May - August

Research Article

• Brand Image and Marketing Mix Influencing Purchase Decision of Korean Cushion Compacts

  Saruta Sritongaume, Srithai Srithai, Parnchit Wattanasaruch

  1-13

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• Development of Information Systems for Furniture Stores : Case Study of Nok Furniture Store, Sena District, Phra Nakhon Si Ayutthaya Province

  Varaporn Mongkolsan, Siriporn Inthason

  14-28

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• The Influence of Organizational Culture on Work Performance: The Mediating Role of Internal Control in Local Administrative Organizations (Nakorn Chai Burin Province Cluster)

  Ploypilin Nilsamak, Palanuch Kongka

  29-44

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• The Impact of Industry-Specific, Macroeconomic, Global Economic Policy Uncertainty, and Geopolitical Risk Factors on Thailand’s Tourism and Leisure Stock Index

  Mantana Petsai, Pornwan Nunthaphad

  45-66

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• Marketing Mix and Perceived Value Influencing Consumer Decision-Making for Mala Shabu Restaurants in Mueang District, Uttaradit Province

  Li Wen Kai, Sirikarnda Yaemkong, Pasiri Khetpiyarat

  67-81

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• Business Environment Factors Influencing Competitive Advantage in Thailand’s Transportation and Logistics Industry

  Amonlux Shounchupon, Poonsawat Kaewkaitsaku, Kanyarat Tirathanachaiyakun

  82-93

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• The The Impact of Financial Stress Index, CBOE Volatility Index, Economic Policy Uncertainty Index, and Macroeconomic Factors on Global Stock Market Indices: Evidence from S&P 500, Nikkei 225, and FTSE 100

  Purita Prasert, Pornwan Nunthaphad

  94-114

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• The Impact of Management Processes on Business Performance of Spa Enterprises in Prachuap Khiri Khan Province

  Kanyarat Tirathanachaiyakun, Poonsawat Kaewkaitsaku, Amonlux Shounchupon

  115-129

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• Organizational Communication Competency Affecting the Work Performance Efficiency of Personnel under Surin Secondary Educational Service Area Office

  Kiralak Chutikarnkulnsiri, Surakiat Parichatnon, Chutikorn Pungkiat

  130-147

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