Vol. 7 No. 3 (2025): September-December 2025

View Vol. 7 No. 3 (2025): September-December 2025

Published: 2025-12-30

Research Articles

Regression Limit Analysis of the Relationship between Service Failure, Service Recovery, Customer Forgiveness and Customer Loyalty of the Omnichannel Marketing Restaurants in the Lower Northern Provincial Cluster 1 of Thailand

Uthen Thatsaringkharnsakun, Sukij Khorchurklang , Kritcha Yawisd (Author)

1-17
- PDF
Social media usage, FOMO, and psychological well-being from smartphone use among Rajabhat University undergraduate students in Thailand: A theory of planned behavior perspective on the mediating roles of attitude, anxiety, and life satisfaction

Sutisa Chenchan; Ampon Shoosanuk (Author); Thanat Kornsuphkit, Chito Moldogoand, Chaveewan Shoosanuk

18-42
- {PDF
The Impact of Culture, Planned Behavior, and Entrepreneurial Motivation on the Entrepreneurial Intentions of Business Management Students in Chiang Mai, Thailand.

Pichaphob Panphae, Natthinan Uppapong , Suwanna Ploysri (Author)

57-81
- PDF
The Structural Relationship between Gerotechnology, Functional Rehabilitation and Successful Aging in Place among Older Adults: A Case Study in Phitsanulok Province

Thanet Oonprechavanich (Author); Supapada Phureepong, Suthichai Punyaroj, Ratchanokp Phramsiri, Pramote Sitthijuk

82-97
- PDF
Development of a Comprehensive Community-Based Solid Waste Management Model in Loei Municipality

Weerayut Ratchatawetchakul (Author)

98-116
- PDF
The Relationship Between the Good Corporate Governance Score and Security Price Change of Thai Listed Companies

Thanai Sriersan, Isari Keeyangrungrueang (Author)

117-137
- PDF
Effective of Work-Life Balance,Work-Family Boundary Management Performance and Career Withdrawal Intention on Hotel Employee Service Performance in JiangSu Province,China

Xingran Li, Parkorn Chobharn (Author)

138-154
- PDF
The Development of a Digital Platform to Promote the Marketing of the Cultural and Local Wisdom Products in Phra Nakhon Si Ayutthaya Province

Sawita Yousukkee (Author)

155-178
- PDF
Repeat Purchase of Online Fashion Apparel among Generation Y in Bangkok

Phanida Roekchaiyo , Thanakon Ratchatakulpat (Author)

179-194
- PDF
The Role of Satisfaction in Linking Internal Organizational Support Factors Affecting Employee Engagement in the Private Sector in the Northern Region of Thailand

Jurarat Kamthakruea (Author); Boonthawan Wingwon, Pimlapat Nooyam , Mai Yingping

195-217
- PDF
Saving Behavior among Undergraduate Students of the Faculty of Management Science at Pibulsongkram Rajabhat University.

Ratchadaporn Pattana (Author); Attaphon Johnjun , Anong Morya

218-228
- PDF
The Development of Faith-Based Tourism Routes with the Participation of The Tha Chai-Si Satchanalai Community.

Pongpan Puttivisit, Peerapat Sanguansin, Kukwan Sangsiri , Atthaphol Rodkaew (Author)

229-243
- PDF

Academic Articles

Utilitarian and Hedonic Motivations in consumer purchase of local fabrics

Anongwan Chinnasree (Author); ชัยฤทธิ์ ทองรอด , Supawat Sukhaparamate

43-56
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy