The Impact of Culture, Planned Behavior, and Entrepreneurial Motivation on the Entrepreneurial Intentions of Business Management Students in Chiang Mai, Thailand.
คำสำคัญ:
National Culture, Planned Behaviour, Entrepreneurial Motivation, Entrepreneurial Intentionบทคัดย่อ
The purposes of this research were to study the significance of cultural dimensions, planned entrepreneurial behavior, entrepreneurial motivation, and entrepreneurial intention among undergraduate business management students; and examine the consistency of the structural equation model of entrepreneurial intention and propose strategies to foster entrepreneurial intention among the students. As a mixed-methods approach, combining both quantitative and qualitative research methodologies, the participants of the quantitative study consisted of 400 undergraduate business management students in Chiang Mai selected by using simple random sampling, and the data were collected by using a questionnaire. The data were analyzed using structural equation modeling (SEM). The qualitative research was conducted in a focus group discussion with a target group of 10 people by using purposive sampling. The findings indicated that the participants thought that the most important factors were entrepreneurial intention, planned entrepreneurial behavior, cultural dimensions, and entrepreneurial motivation, respectively. It was also found that the structural equation model was consistent with empirical data (χ2=0.734, df=1, χ2/df=0.734, p-Value=0.392, GFI=0.999, CFI=1.000, RMSEA=0.000, RMR=0.003). The study revealed that planned entrepreneurial behavior had the greatest overall influence on entrepreneurial intention, followed by cultural dimensions and entrepreneurial motivation, all of which were statistically significant at the 0.05 level. In addition, the findings from the quantitative study were consistent with those from the qualitative investigation. In particular, the qualitative evidence highlighted that cultural dimensions play a significant role in shaping entrepreneurial intention-especially in contexts where businesses are closely tied to local traditions and culture, such as family enterprises, cultural tourism, and handicraft production. Three key strategies were proposed for fostering entrepreneurial intention: cultivating a culture that values independent thinking and business ownership, developing positive attitudes towards entrepreneurship, and enhancing motivation to encourage readiness for entrepreneurial ventures. This study serves as a crucial foundation for driving a modern economy powered by innovation and creativity, fostering a society of opportunities where individuals can establish and sustain their own businesses.
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