COVER

EDITORIAL

CONTENT

Decoding Mega Trends 2020: Opportunities and Adaptation of the Business Sector in the Future

1-26

Brand Association for Local Brand Coffee Bars Entrepreneur in Chiang Mai

27-40

The Relationships among Food Quality, Service Quality,Physical Environment and Customers’ Satisfaction in Thai Dining Restaurant in Malaysia

41-62

Extraction of Lessons Learned from 5-Star Rated OTOP Business Marketing Operation in Amphoe Muang Yala Province.

63-82

Patient’s Right Cost Analysis of Community Hospital in Nakhonratchasima

83-108

Food Consumption Behavior of Students in Suratthani Province

109-126

The Relationship Between Practical Factor and Management Factor and the Result on Development and Quality Certification of Suratthani Hospital

127-148

Business Ethics of Tourism in Koh Samui District Suratthani Province

149-172

Factors of Inheritance and Change in folk media : A case study of Tepsil Pongkeaw Shadow Puppets Show, Master of Trilingual Shadow Puppets.

173-192

Instructions for the author

Peer Reviews