Brand Association for Local Brand Coffee Bars Entrepreneur in Chiang Mai

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พงศ์ศิริ คำขันแก้ว

Abstract

The propose of this article is to present the concept and measuring brand association for local brand coffee bars entrepreneur in Chiang Mai.The components of brand association consist of value, brand personality and organizational associations as the main considerations regulating the level of brand association. From the brand association component and measuring,the local brand coffee bars entrepreneur in Chiang Mai must maintain to be strong to endure with development the brand association in order to have an ambience applied to establish the complement the brand equity as well as the competitive advantage of branding.

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Section
Academic Article