Vol. 8 No. 1 (2026): January-April 2026

View Vol. 8 No. 1 (2026): January-April 2026

Published: 2026-04-30

Full Issue

PDF

Research Articles

Influencing Factors on Customer Loyalty of Elderly Home Care Services at Yu Bei, Chongqing, China

Jia Yue, Tanaset Morasilpin (Author)

1-18
- PDF
Integrated Marketing Communication Strategy Using Local Identity to Attract Potential Tourist Segments in Pathum Thani Province

Methee chanted, Panyada Nadee , Sutiwat Soithong (Author)

19-34
- PDF
Enhancing the Grassroots Economy through Community-Based Innovation and the Development of Creative Tourism Routes: A Case Study of Ban Koh Hua Chang, Mae Phrik District, Lampang Province

Kanokwan Uthongsap, Boonthawan Wingwon, Rachapoom Punsongserm, Sineenat Vikromprasith , Sudarat Lamngam (Author)

35-52
- PDF
Electronic Service Quality of Online Travel Agents affecting Word of Mouth and Electronic Word of Mouth of High-end Hotel Customers in Eastern Thailand

Supachai Sritubtim, Chonlatis Darawong , Anurug Ruangrob (Author)

53-71
- PDF
The Impact of Online Marketing, Service Quality and ESG Practices on Customer Loyalty: An Empirical Study of The Hotel Industry in Sukhothai Province.

Pichai Phruksukarn, Lasda Yawila , Rattana Sittioum (Author)

99-113
- PDF
Temporal Dynamics of Role, Adaptation, and Communication: A Study of Pun Thao Kong Ma Shrine and Chao Por Suea Shrine in Talat Tai, Phitsanulok (1947-2025)

Yanyongvorakorn Thongyaem, Orawan Siriswat Aphichayakul (Author)

114-135
- PDF
The Impact of Strategic Human Resource Development Capacity on Competitive Advantage of Road Freight Business in Thailand

chutikorn prungkiat, Sahathep Khamsuriya, Kanjana Chumson (Author)

136-154
- PDF
Perceived Brand Story Value through Online Medas of Health Spa Customers in Thailand

Wenik Meetha, Jaruwan Daengbuppha (Author)

155-176
- PDF
The Influence of Social Media Customer Relationship Management on Customer Loyalty: The Role of Serial Mediation of Customer Engagement, Customer Satisfaction, and Customer Trust in Online Food Delivery Platforms

Ploynutcha Dechasetsiri (Author)

177-209
- PDF
Application of Multiple Regression Technique to Analyze Factors Affecting the Choice of Land Transportation Routes for Fruit Exports from Thailand to China

Thanasit Nitayaprapha, Jessada Pochan, Boonsub Panichakarn (Author)

210-224
- PDF

Academic Articles

The Role of Auditing Standards in Thailand: Enhancing Transparency and Building Confidence in the Capital Market.

Theerawat Thawanratphokin (Author)

72-81
- PDF
Eco-Friendly Cultural Tourism

Saisawat Jaion, Chairit Thongrawd , Suphattra Yodsurang (Author)

82-98
- PDF