Published: 27-08-2024

Editorial Article

Editorial Article 25(2)

1-8

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Research Articles

Linguistic Strategies of Persuasive Speech Acts on Campaign Posters for 2023 in Tak Province

Phongsatorn Surin, Arrisa Linitda

9-32

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Adjustment of Hotel Business Certified by SHA Extra Plus in Mueang Chiang Mai District, Chiang Mai Province, Under the Pandemic of Corona Virus Disease 2019 (COVID-19)

Atikhun Layraman, Nantawan Muangyai, Naphatsanan Vinijvorakijkul

33-51

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Translation of Swear Words from English into Thai in On the Road: The Original Scroll Written by Jack Kerouac

Panida Chuenmanuse

52-71

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Behaviors and Amount of Greenhouse Gas Emissions on Travel Routes of Tourists Staying at Environmentally Friendly Hotels: Case of Samui Island, Surat Thani Province, and Phuket Province

Wisakha Phoochinda, Nicharnan Patitas

72-94

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Self-view and experiences of tattooing among Thai young adult

Supanun Yimcharoen, Suwatchanee Jaruenying, Juthatip Wiwattanapantuwong

95-109

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Language Style and Presentation of Nation and Citizenship Concepts in Desana Sueapa

Pemika Pupakorn, Supak Mahavarakorn

110-135

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World of Cleanliness: Tai Yai Outsourced Cleaning Labors in Chiang Mai

Kanokwan Somsirivarangkool

136-165

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Women, Mythologies, Legends, and Folklores in Buddhist and Taoist Philosophy Based on Ecofeminist Paradigms

Pairin Srisinthon

166-186

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The Status of Knowledge Management to Enhance and Preserve Local Arts and Crafts: A Case Study of Kolae Boat Model in the Foundation for the Promotion of Supplementary Occupations under the Royal Patronage of Her Majesty the Queen Sirikit in Khok Khian, Muang, Narathiwat Province

Abdullah Chelong, Mareekee Madeng, Thanyakorn Tudkea

187-207

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A Guideline for Developing the Creative Tourism to Increase the Value on the Routes Connecting between Major Cities and Less Visited Areas in the Upper Northern Part of Thailand for the Lover Market

A Case Study of Value Adding from the Legend of “Pha Wing Chu” from Lampang, Nan and Chiang Mai Provinces

Suprapa Somnuxpong, Supatra Boonpanyarote

208-230

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Phraseological analysis of fixed expressions involving the term “main” in French and “มือ” /mɯː/ in Thai

Panupan Junfeung, Huy Linh DAO

231-257

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Tourism Elements and Development Approaches

A Case of the Puak Taem Community in Chiang Mai, Thailand

Naphatsanan Vinijvorakijkul, Somyot Ongkhluap

258-276

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#Virally Virtuous

A Multimodal Case Study of a Young Thai Influencer Addressing Dhamma for Mental Health Among Gen Z via TikTok

Piangchon Rasdusdee

277-300

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Academic Articles

The Identity, humanity, and the last resort of marginalized people in Ba Jin’s novel Dog

Thustanut Nomchob, Wuttipong Prapantamit

301-320

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Digital Media Usage in The Autism Spectrum Disorder Patients Care

Vitchudarin Suebsiriviriyakorn, Bhornchanit Leenaraj, Chaiwat Nantasri

321-336

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Manuscript Suggestion

Manuscript Guidelines Vol.25(2)

337-342

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