Vol. 5 No. 2 (2024): May - August

View Vol. 5 No. 2 (2024): May - August

Published: 2024-08-31

Full Issue

FULL ISSUE

Research Article

Factors of Capital Structure and Working Capital Management that Affect Profitability of Companies in the Property and Construction Industry Listed in the Stock Exchange of Thailand

Tamonwan Kulvijit, Phanthip Yangklan

1-14
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Factors Influencing Teenagers’ Purchase Decisions for Virtual Reality (VR) Products

Punnathorn Boonpong, Phinyamat Ho, Puangphet Sukprasert

15-28
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Analysis of Local Food Potential to Support Gastronomy Tourism in Surin Province: A Case Study of Kra Pho Subdistrict, Tha Tum District, Surin Province

Alissara Thammabutr, Sivathida Thammabutr, Chanissra Phetpisatsak, Suganya Plaingam1

29-44
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The Development and Creation of Marketing Channels for Community Products in Thamo Sub - District, Prasat District, Surin Province, to Promote Economic and Social Revitalization Following the COVID - 19 Pandemic

Asada Wannakayon, Nikom Lonkuntosh, Teangtum Sittichantasen, Surachet Worasri, Surachet Dumnil, Apicha Praisin, Kaewta Deeyingsiriku, Lalintip Rungruang, Pattamarporn Torchoo

45-60
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The Impact of Accounting Innovation on the Sustainable Success of the Listed Companies on the Stock Exchange of Thailand

Kannika Kamnoedbun, Suwan Wangcharoendate

61-77
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Factors of Capital Structure and Working Capital Management that Affect Profitability of Companies in the Property and Construction Industry Listed in the Stock Exchange of Thailand

Napapor Wongwichit, Binli Akhotmi, Sanma Pathan, Manivone Deneouthai, Chitcha Vannaxay3

78-90
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Social Media Marketing and Its Effects on Liquor Purchasing Intentions of Consumers in Guizhou Province, People’ s Republic of China

Ding Jaiyu, Chonnatch Kungwansupaphan, Ubonwan Suwannapusit

91-102
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Factors Influencing the Decision - Making Process to Purchase Electric Vehicles among Consumers in the Lower Northeastern Region of Thailand

Supattra Songkramsri, Thakorn Kitanant

103-116
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Analysis of Knowledge Management and Its Effects on Core Capabilities of Construction Companies in Guizhou Province, People’s Republic of China

Ruishuang Yuan, Chonnatcha Kungwansupaphan, Peevara Parnitvitidkun

117-128
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The Impact of Digital Managerial Accountant Skills on Success in Managerial Accounting Practices of Companies Listed on the Stock Exchange of Thailand

Tanitar Dongyangwan, Suwan Wangcharoendate, Krittayawadee Gatewongsa

129-143
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Academic Article

The Conceptual Framework for Individual Innovation Knowledge Sharing and Work Efficiency in SMEs

Konkanok Donsophon, Sukanya Duanguppama, Pensiri Phuworakij

144-157
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Adaptation of Coffee Businesses for Sustainable Development

Kanyapat Pattanapokinsakul1, Sirinthra Sungthong, Nimit Soonsan

158-169
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