Factors of Capital Structure and Working Capital Management that Affect Profitability of Companies in the Property and Construction Industry Listed in the Stock Exchange of Thailand
DOI:
https://doi.org/10.14456/ajmt.2024.15Keywords:
Image Perception, Modern Retail Stores, Student in Kaysone PhomvihanAbstract
This study investigates the relationship between students’ perceptions of modern retail images and their purchasing decisions in Kaysone Phomvihane, Savannakhet Province, Lao People's Democratic Republic. The research examines how different facets of the modern retail image influence purchasing decisions. A total of 385 vocational students from Kaysone Phomvihane, Savannakhet Province, selected through a convenience sampling, were surveyed using a questionnaire. The data were analyzed with various statistical methods, including frequency, percentage, mean, standard deviation, multiple correlation analysis, and multiple regression analysis. The findings revealed a high level of positive perception across all aspects of the modern retail image among students. The institutional image received the highest average perception, followed by product/service offerings and brand image. The overall purchasing decision level was also found to be high. Moreover, the results suggested that perceptions of modern retailers, including product/service offerings, brand image, and institutional image, were positively correlated with purchasing decisions, with a statistical significance at the 0.01 level. Furthermore, multiple regression analysis demonstrated that perceptions of modern retailers, products/services, and institutional image had a statistically significant effect on purchasing decisions, also at the 0.01 level.
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