Vol. 5 No. 1 (2023): January- April 2023

Research Articles

• The Competitive Advantages Affecting the Purchase Decision of Transportation and Logistics Business in Uttaradit Province

  Naoon sangchanintara; Phasiri Khet Piyarat, Sirikarnda yaemkong

  1-14

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• Use of Nakhon Tritrueng Storytelling for Identity Building in Public Relations Work of Kamphaeng Phet Province

  Phatooramphai Parphatsorn

  15-31

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• Development of Corn Seed Reservation System for Production Planning

  Charatchai Sittisak, Phonthip Chaikaeothi , Parinyaporn Singhadad , Thidarat Wutthisrisatienkul

  32-45

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• Sustainable Consumption Behavior Factors Affecting Phitsanulok Municipality Consumers

  Naphaphon Oonprechavanich ; Donchanok Buanoi, Chonticha Yoophuang, Thanet Oonprechavanich

  46-60

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• Guidelines for the Development of Cloth Weaving Occupation Group: A Case Study of Phathorruamjai Community Enterprise, Ban Krang Sup-District, Muang District, Phitsanuloke Province

  Bussaba Hintow, Rattana Sittioum, Jonggol Phetsuk, Tunyaporn Mabuab, Sureeporn Kaewlo

  61-77

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• Transformational Leadership Affecting Work Motivation of Generation Y: A Case of Private Company in Phitsanulok

  Naphat Wuttaphan; Nanitsara Kaysorn, Piraya Senanut, Rutaiwan Janta, Saowaluk Nokpung

  78-94

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• Celebrity’s Marketing Public Relations of Luxury Brandname on Instagram in Thailand

  Purada Prasertsri; Wanawan Doherty, Thanaporn Buarod, Sareeyapon Prasertsri

  95-113

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• Effect of Electronic Service Quality Perceived, Electronic Trust, and Technology Acceptance toward the Decision Making to Donate Money for the Temple of the People through the Electronic Donation System in Mueang Lampang District, Lampang Province

  Supakorn Mahaweero, Boonthawan Wingwon

  114-128

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