Transformational Leadership Affecting Work Motivation of Generation Y: A Case of Private Company in Phitsanulok
คำสำคัญ:
Transformational Leadership, Work Motivation, Generation Yบทคัดย่อ
This research aims to study factors of transformational leadership affecting the work motivation of Generation Ys in Phitsanulok Province, Thailand. Data were collected by 350 working Generation Y employees (from year 1981 to 1995) at private companies in Phitsanulok province, located in the lower northern part of Thailand, with a significance level of 0.05. The data were analyzed by using descriptive statistics which are frequency and percentage, mean, and standard deviation, and inferential statistics which are ANOVA, Correlation and regression analysis were applied to analyze a relationship and influential affect among the variables. The results found that transformational leadership positively influences work motivation of Generation Y employees. Organization and top management are required to set the policy and strategy to cope with Generation gap with attention for the organization reputation in the long run which leads to the sustainability.
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