Vol. 6 No. 3 (2025): September - December 2025

View Vol. 6 No. 3 (2025): September - December 2025

Published: 2025-12-19

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Research Article

Climate Adaptation in Sport: Innovative Strategies for Performance, Management, and Policy in a Changing Environment

Bundit Kobkarn, Nichapa Khumphraniad, Sirapatra Thongsawang, Pattarabut Kiennukul, Mart Maiprasert, Peerayut Mungkung, Thanatpong Sukwong, Dittachai Chankuna

1-22
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Effective Management Practices in Successful Community Enterprises

Pensiri Paijit, Chalermsak Toomhirun

23-45
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The Digital Transformation and Organizational Innovation Culture Influencing Employee Performance at Jindong Group in Beijing, People's Republic of China

Ma Lina, Sirikamda Yaemkong, Pasiri Khetpiyarat

46-73
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The Influence of Product Factors, Attitudes, and Brand Trust on the Purchasing Decision-Making Process of Healthy Food Frozen Food Among Consumers in Nonthaburi Province

Mueanfhun Siriso, Chattayaporn Samerjai, Pornpimol Sampatpong

74-98
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Applying AI Agents for Content Marketing on Social Media: A Case Study of Products from Wat Chulamanee School (Chunhachantanaprachasan)

Noppadol Khingthong, Nantita Petcharaporn

99-122
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Community-Based Supply Chain Management Model for Enhancing Health Tourism in Na Pho Subdistrict, Nakhon Si Thammarat Province

Krittika Klubrin, Mallika Inprom, Nutworadee Kanittinsutitong, Buppachat Taengkliang

123-153
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Competency Development of Trang Pepper Entrepreneurs for Inventory Management Efficiency: A Case Study of Palian Pepper

Krittika Klubrin, Buppachat Taengkliang, Yenjit Nakphum, Sopispilai Thongsai, Onpawee Phokawattana

154-184
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Academic Articles

Integrating Sustainability and Governance: A Cross-Case Synthesis of the ESEG Framework for Quarry Business Management

Supawat Sukhaparamate

185-199
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An Examination of Artificial Intelligence–Driven Marketing Strategies in Relation to the Consumer Behavior of Generation Alpha

Decha Phalalert, Patthanan Tangwannawit

200-218
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