Vol. 6 No. 2 (2025): May - August 2025

Research Article

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  Influence of Factors from the Theory of Planned Behavior and Marketing Mix on Organic Vegetables and Fruits Purchasing Intention of Consumers in the Eastern Economic Corridor (EEC)

  Supawadee Tongthai, Sombat Thamrongsinththaworn, Vuttichat Soonthonsmai

  1-22

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  Generational Differences in Perceived Channel Value and Omnichannel Shopping Intention: A Quantitative Survey-Based Study

  Kandapa Thanasuta, Yingyot Chiaravutthi

  23-47

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