Vol. 7 No. 6 (2024): November-December 2024

บทความวิจัย (Research article)

• A Study of School Administrators’ Components of Crisis Management Skill

  Intuon Prakankaew, Nawaphorn Wannathong, Waro Phengsawat

  1-10

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• Dynamic Capability of Post-Covid-19 Business Operation of Small and Medium Enterprises in the Lower Northern Thailand

  Athitaya wongthanawiwat, Wichitra Chamlongrath, Jirapa Ngamsuthi

  11-22

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• Service Quality Dimensions from the Perspectives of Consumers, Service Providers, and Scholars in Thailand

  Chonlada Sajjanit

  23-38

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• The Component of Potential of Tourist Attractions in Phatthalung Province

  Nareeporn Sricharit, Chawalee Na Thalang, Seri Wongmontha

  39-50

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• An Analysis of International Tourists’ Push and Pull Motivation Factors in Wellness Tourism A Case Study of Phuket

  Kanyapat Pattanapokinsakul, Seri Wongmontha, Kannapa Pongponrat Chieochan, Nuttharin Pariwongkhuntorn

  51-64

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• Opinions of Graduate Students towards Real-world Learning in the Field of Tourism Management

  Aswin Sangpikul

  65-80

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• The Influence of Organizational Climate, Organizational Competency and Organizational Innovation of Effectiveness of Management in Groups of Ruttanakosin Rajabhat University

  Benyapa Kongmalai

  81-90

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• The Process of Entering Thai Culture and the Adaptation of Yunnan-Chinese Workers in Rayong Province

  ZHANG WEN, Li Man, Oratai khanto

  91-102

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