Dynamic Capability of Post-Covid-19 Business Operation of Small and Medium Enterprises in the Lower Northern Thailand

Abstract

          The objectives of this study were to investigate the influence of organizational resources and external environmental factors affecting the dynamic capability of post-covid-19 business operation of small and medium enterprises in the lower northern Thailand. This study was quantitative research. The sample consisted of 385 SMEs business owners in the lower northern Thailand. A questionnaire was used as a tool for data collection. Statistical instruments used in data analysis were frequency, percentage, mean, standard deviation and multiple regression analysis.

           The results showed that the influence of organizational resources and external environmental factors on the dynamic capability of post-covid-19 business operation were at a statistically significant level of 0.01. The forecasting equation was able to predict the dynamic capability of post-covid-19 business operation with an accuracy of 59 %.