The Marketing Mix Factors Affecting the Decision to Use the Service of Octoguz by Ban Sod Restaurant

Abstract

          This research aimed to study 1) Marketing mix factors in using the services of octoguz by Baan Sod, 2) Decision making in using the services of octoguz by Baan Sod, 3) Comparison of decision-making in using the services of octoguz by Baan Sod classified by personal data, and 4) Marketing mix factors affecting the decision making in using the services of octoguz by Baan Sod. It was a quantitative research approach. A questionnaire was a research tool. A questionnaire of 400 sets was used as a tool for data collection. The statistical instruments used were percentage, mean, t-test, F-test (One-Way ANOVA), and Multiple Regression Analysis.

           The research results found that 1) The important level of marketing mix factors in using the services of octoguz by Baan Sod overall was essential. 2) The level of decision-making in using the services of octoguz by Baan Sod overall level was at the most agree. 3) Comparison of decision-making in using the services of octoguz by Baan Sod classified by personal data affected the decision-making. 4) Marketing mix factors affecting the decision to use the services of octoguz by Baan Sod in terms of promotion, personnel, process, and physical characteristics affected the decision to use the services of octoguz by Baan Sod.