Course of Adding Economic Value to Rolled Wafer Cultural Product of Baan Yang Community Enterprise Group, Baan Yang sub-district, Muang District, Buriram Province

Abstract

The objectives of this research were 1) to study the development of cultural product; and 2) to study knowledge potential of the rolled wafer and to examine the process of adding value to the rolled wafer which is a cultural product of Baan Yang Community Enterprise group, Baan Yang sub-district, Muang District, Buriram Province. The data were collected from related materials, in-dept interviews and focus group. The results of suggested that there were 3 periods of the development of cultural product which were 1) the founding period of the rolled wafer as a cultural product, 2) the period of quality improvement and increasing value and 3) period of creating the marketing network of the rolled wafer as a cultural product. The key knowledge that the group obtains were 1) the knowledge of group management, 2) production potential and 3) marketing network potential. By doing this research with local people, it helped add value to the rolled wafer as a cultural product in terms of 1) the way to improve and expand market, 2) the way to develop the standard of the rolled wafer as a cultural product to Halal Food Trademark’s level and 3) the way to develop knowledge of staff to be ready for developing the products.