The Journal of Management Sciences Valaya Alongkorn Review is an academic journal of the Faculty of Management Sciences, Valaya Alongkorn Rajabhat University aims to publish both research articles and review articles by researchers, academics, and professors that encompass all areas of Business Administration, Accounting, Tourism and Hotels, Hospitality, and Communications from within the university and beyond. Its main objective is to encourage research and disseminate knowledge.

Publication Frequency in 3rd Year    

Vol. 1 (January – April 2022)

Vol. 2 (May – August 2022)

Vol. 3 (September – December 2022)

Published: 2022-12-23

Full Issue

FULL ISSUE

Research Article

INFLUENCES OF OPERATIONAL EFFICIENCY AND LOGISTICS ACTIVITIES ON LOGISTICS MANAGEMENT PERFORMANCE OF LAST MILE LOGISTICS BUSINESS IN THE NEW NORMAL ERA

Thipsuda Wongsutthikul, Prin Weerapong

1-10

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THE PARTICIPATION OF HMONG ETHNIC COMMUNITIES TO DEVELOP CULTURAL TOURISM, PONG YAENG SUBDISTRICT, MAE RIM, CHIANG MAI PROVINCE.

Matsee Srima, Amporn Kanta, Varunkom Rattanamongkonchai

11-24

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THE EFFECT OF SERVICE QUALITY ON PURCHASING DECISION FOR THE CONSTRUCTION MATERIALS: THE CASE STUDY OF CHAROEN THAM WATSADU 2 PARTNERSHIP

Pimsri Khojalern, Chatchai Sucharit, Pasiri Khetpiyarat

25-38

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THE RELATIONSHIP BETWEEN NEWS SELECTION AND BEHAVIOR TOWARDS COVID-19 VACCINATION OF GEN Y IN BANGKOK

Pachareewan Bovonvikai, Pornprom Chomngam

39-52

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A STUDY OF LOGISTICS FACTORS AFFECTING THE SATISFACTION IN USING PRIVATE FREIGHT SERVICE COMPANY OF ONLINE CLOTHING STORE IN BANGKOK AND METROPOLITIAN AREAS

Kankanit Kamolkittiwong, Noppadol Suwannasap

53-63

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INTEGRATED MARKETING COMMUNICATION AND REFERENCE GROUP INFLUENCING THE DECISION TO CHOOSE HUAN LAPLAE CAFÉ, UTTARADIT PROVINCE

Sasi Sirikarnjanarak, Irawat Chomraka, Pasiri Khetpiyarat

64-76

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THE SERVICE MARKETING MIX AND EXPERIENTAIL MARKETING AFFECTING CUSTOMERS SATISFACTION IN USING THE SERVICES OF SRIPONG PARK SHOPPING MALL, UTTARADIT PROVINCE IN THE DIGITAL DISRUPTION ERA.

์Natthawat Sunpongsri, Sirikarnda Yaemkong, Irawat Chomraka

77-90

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THE EFFECT OF PERCEIVED SERVICE QUALITY OF CUSTOMER LOYALTY OF HOTELS AND RESORTS IN NAKHON RATCHASIMA

Nattapat Banditwarakul, Saowaluk Jitnom

91-107

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