MANAGEMENT SCIENCES VALAYA ALONGKORN REVIEW

EXPECTATIONS OF EACH GENERATIONS IN HUMAN RESOURCE MANAGEMENT CASE STUDY: RAJAMANGALA UNIVERSITY OF TECHNOLOGY PHRA NAKHON

2025-04-24T11:36:50+07:00

This research article aims to 1) study the expectations of human resource management for each generation of personnel at Rajamangala University of Technology Phra Nakhon and 2) compare the expectations of human resource management for each generation of personnel at Rajamangala University of Technology Phra Nakhon. It is a quantitative study with a population of 288 personnel from Rajamangala University of Technology Phra Nakhon. The results were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using inferential statistics through
one-way analysis of variance.

The study found that the expectations for human resource management of personnel at Rajamangala University of Technology Phra Nakhon were at a high level. Generation Z and Generation Y expected performance evaluations to be used as data for planning personnel development. For Generation X, there was an expectation for recruitment and selection processes to be efficient and fair. In terms of training and development, there was an expectation for the development of skills, knowledge, and abilities of personnel to prepare them for higher positions. The comparison of expectations for human resource management across different generations revealed that personnel from different generations had varying expectations in terms of recruitment and selection, training and development, performance evaluation, and compensation and benefits, with statistically significant differences at the 0.05 level.

THE IMPACT OF SERVICE TYPES AND IN-STORE AMBIENCE ON FOREIGN CUSTOMERS’ INTENTIONS TO REVISIT HEALTH LAND SPA & MASSAGE IN BANGKOK

2025-05-20T14:33:29+07:00

This research aims to study the influence of service types and in-store ambience on the intention to revisit Health Land Spa & Massage in Bangkok among foreign customers. Data were collected from a sample of 120 customers of Thailand Privilege Card Co., Ltd. through an online questionnaire between July and August 2024.

This is a quantitative study utilizing descriptive statistics to analyze percentages, means, and standard deviations for individual characteristics, service types, in-store ambience, and intention to revisit. Percentages, means, and standard deviations were used for descriptive analysis, while hypothesis testing was conducted using multiple regression analysis.

The study revealed that the majority of respondents were male, of Chinese nationality, and aged between 31–50 years. The most frequently visited branch was Asoke, with an average visit frequency of 2–3 times per month. Hypothesis testing results indicated that both service types and in-store ambience significantly influenced the intention to revisit Health Land Spa & Massage in Bangkok among foreign customers, with a statistically significance level of 0.05.

THE BEHAVIORS AND FACTORS INFLUENCING CREDIT CREDIT CARD USAGE FOR TOURISM SERVICES AMONG MILLENNIALS IN BANGKOK

2025-06-12T15:28:30+07:00

The credit card usage behavior for tourism-related payments among Millennials in Bangkok, a cohort recognized for its substantial influence on digital spending, was investigated in this study. Particular attention was given to the tourism industry, which has been rapidly reshaped by the impacts of COVID-19. To achieve the research objectives, credit card usage behavior was analyzed, influential factors were identified, and comparative examinations of behaviors affecting credit card usage for tourism-related payments were conducted. A sample of 400 respondents was surveyed, and data were analyzed using statistical methods such as mean, standard deviation, and One-way ANOVA. The findings indicate that Millennials use credit cards 5 to 7 times per year, with average spending below 5,000 THB per transaction, reflecting budget control and value-seeking tendencies. Credit cards are commonly used for booking accommodations through Online Travel Agents (OTAs), and Millennials prioritize family travel. Influential factors for credit card usage include product and service reliability, installment payment options, ease of online service use, 0% installment promotions, and quality service provided by staff and comfortable facilities. These factors suggest that Millennials seek a convenient and flexible payment experience, with safety and value. Additionally, comparisons show significant differences in credit card usage behavior based on frequency of use, service type, and payment channels. The analysis reveals that credit card payments for others significantly impact all factors, with statistical significance at 0.05. This study highlights the distinct credit card usage behaviors for tourism payments among Millennials in Bangkok, influencing the importance of various factors.

IMPROVING PRODUCT STORAGE LOCATIONS TO REDUCE THE TIME SPENT SEARCHING AND PICKING UP PRODUCTS: CASE STUDY OF WAREHOUSE OF ABC COMPANY LIMITED.

2025-07-14T09:07:39+07:00

This research aimed to develop methods for reducing the time required to search and pick packaging products within the warehouse of ABC Company Limited. The main problem identified was the lack of a systematic storage arrangement, where products were placed in a disorganized manner without categorization or labeling, resulting in delays in locating and retrieving items according to requisitions. To address this issue, the researcher employed a Fishbone Diagram to analyze the causes of the problem. The study was conducted as applied research or action research, focusing on requisition frequency data collected between August and October 2024. The sample group comprised four warehouse staff members and 48 product items. Data were collected through in-depth interviews, direct observations, and requisition documents. The analysis methods included FSN (Fast, Slow, Non-moving) classification and process assessment using a Flow Process Chart, followed by improvement design based on the ECRS principle (Eliminate, Combine, Rearrange, Simplify) and the application of Visual Control to enhance work efficiency, reduce complexity, and minimize errors. The results showed that the average time for product picking was reduced from 65 minutes 13 seconds to 43 minutes 3 seconds per requisition cycle, representing a 38.60% reduction. These findings highlight that the improved storage and picking approaches significantly enhanced the efficiency of warehouse operations.