Vol. 4 No. 2 (2022): May - August 2022

View Vol. 4 No. 2 (2022): May - August 2022

Published: 2022-08-30

Full Issue

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Editorial

บทบรรณาธิการ

Krisada Chienwattanasook

ช
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Research Articles

EFFECTS OF SERVICE QUALITY AND DELIVERY EFFICIENCY ON CUSTOMERS’ CONTINUED USE OF MAINTENANCE SERVICES

Sutad Wannit, Kanokporn Chaiprasit

1-16
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BALANCED SCORECARD MANAGEMENT FOR OPERATIONAL EFFICIENCY OF SMALL AND MEDIUM-SIZED BUSINESSES IN VICINITY CENTRAL

Pashatai Charutawephonnukoon, Thanatyakorn Chinnavong, Wisit Rittiboonchai

17-34
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MANAGEMENT TEAMS’ PERSPECTIVES TOWARD THE DIRECTION OF LOGISTICS OPERATORS’ SOFT SKILLS NEEDED FOR WORKING IN WAREHOUSES IN COMPANIES AT LAEM CHABANG PORT

Kanokwan Sakunsongdej, Watunyoo Suwannaset, Paratchanun Charoenarpornwattana

35-51
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THE IMPACT OF FOREIGN DIRECT INVESTMENT ON ENTREPRENEURIAL ECOSYSTEM AND ATTITUDES IN THE EASTERN ECONOMIC CORRIDOR AREA

Atchima Supachariyawat, Sitti Jittichanon

52-67
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DIGITAL LEADERSHIP DEVELOPMENT MODEL OF SARASAS AFFILIATED SCHOOLS ADMINISTRATORS IN CHIANG MAI PROVINCE

Anusorn Nampradit, Warisanan Dechpanprasong, Teerapon Kongnawang

68-83
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BUSINESS MANAGEMENT POTENTIAL AND BUSINESS STRATEGIES FOR COMPETITIVENESS OF HERBAL PRODUCT COMMUNITY ENTERPRISES IN PAK CHONG AND SIKHIO DISTRICT, NAKORN RATCHASIMA PROVINCE

Rujikarn Sanont, Supatripa Kantajorn, Kraisorn Kantajorn

84-96
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Academic Article

CORRECTIVE FEEDBACK: DOES IT HELP IMPROVE STUDENTS’ WRITING IN L2 WRITING CLASSES?

Rachasak Jirawat

97-112
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Book Review

Crafting & Executing Strategy Concepts and Readings

Yunni Lu , นลัชนันท์ อัมระนันทน์, ธนพล กิจแสงทอง, ธีรวัฒน์ ธีรเสนี, กัญนิตตา เหล่าดี, ปรียานุช ชูจร

113-116
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