Social Science Journal of Prachachuen Research Network

The Art of the Good Life

บูรยา จันทะคุณ — 2025-08-30

ในสังคมไทยปัจจุบันที่มีการเปลี่ยนแปลงทางเศรษฐกิจ สังคม และเทคโนโลยีอย่างรวดเร็ว การดำเนินชีวิตตามแบบที่ดีนั้นไม่ใช่เรื่องง่ายอีกต่อไป หลายคนมักตกอยู่ในกับดักของการตามหาความสำเร็จตามมาตรฐานของสังคม เช่น การมีเงินมาก การมีตำแหน่ง หรือการได้รับการยอมรับจากผู้อื่น หากแต่ความสุขที่แท้จริงนั้นกลับได้มาจากการเข้าใจตนเองและเลือกใช้เครื่องมือทางความคิดที่ช่วยให้เรามีชีวิตที่มีคุณค่าและสมดุลในระยะยาว ในฐานะผู้อ่านอยากแนะนำหนังสือ “ศิลปะของการมีชีวิตที่ดี (The Art of the Good Life)” ของ Rolf Dobelli ที่ได้เสนอแนวทางการคิดที่ทุกคนสามารถนำมาปรับใช้ในชีวิตประจำวัน เพื่อหลีกเลี่ยงการตามกระแสและมุ่งสู่การพัฒนาตนเองอย่างมีสติ ไม่ว่าจะในบทบาทของครู นักเรียน หรือบุคคลทั่วไป เครื่องมือเหล่านี้จะช่วยให้เราเข้าใจโลก ช่วยให้ทำการตัดสินใจที่มีเหตุผลมากขึ้นถึงแม้จะอยู่ในสังคมที่เต็มไปด้วยความเร่งรีบและความคาดหวังที่สูง

RISK FACTORS OF LAND EXCAVATION AND FILL BUSINESSES IN THE PERSPECTIVES OF ENTREPRENEURS

Warinyupa Saitong — 2025-08-06

The objective of this research was to investigate the risk factors impacting business performances. The research method was collected from 15 samples of entrepreneurs in the land excavation and fill businesses in Suphan Buri Province. The Analytical Hierarchy Process (AHP) was applied as the research tool to prioritize the risk factors.

The research in the perspectives of entrepreneurs found that financial risk had the most influence on business performances with a weight of 0.3513, followed by external and social responsibility risk with a weight of 0.2888, operational risk with a weight of 0.2545, and finally strategic risk with a weight of 0.1055. The sub-factors that most affected each main factor included: 1) Competitive pressure risk had the greatest effect on strategic risk, 2) Production cost risk had the greatest effect on financial risk, 3) Legal risk had the greatest effect on operational risk, and 4) Natural and external hazard risk had the greatest effect on external and social responsibility risk. The result indicated that risk identification was essential. The focus should be on managing working capital to ensure liquidity, ensuring good governance and supervision, preparing for potential disaster and insecurity, and developing business plans that could be effectively implemented.

ASSESSMENT OF THE PREDICTIVE POWER OF THE FAMA-FRENCH FIVE FACTORS ON BSI, CPI AND ROE: EVIDENCE FORM THE THAI CAPITAL MARKET

Kulabutr Komenkul — 2025-08-06

This study examines the dynamic relationship between the Fama-French Five-Factor Model and key macroeconomic and behavioral indicators in the context of the Thai capital market. Based on monthly data from January 2014 to January 2025, the analysis includes firm-level risk factors such as Market (MKT), Size (SMB), Value (HML), Profitability (RMW), and Investment (CMA) alongside macroeconomic indicators such as business sentiment index (BSI), Consumer Price Index (CPI), and Return on Equity (ROE). Using a vector autoregression (VAR) framework, the study examines the temporal causality and interdependencies between these variables.

The results show that MKT and HML have a significant impact on BSI, suggesting that business sentiment is sensitive to overall market performance and value stock returns. RMW consistently affects CPI and ROE, highlighting the central role of profitability in inflationary pressures and corporate performance. Diagnostic checks confirm the stability and robustness of the model, even though the residuals exhibit non-normality, a common feature of financial time series. The integration of BSI into the Fama-French model increases its explanatory power and provides new insights into behavioral-financial interactions in emerging markets. These results contribute to both the theoretical literature on asset pricing and practical frameworks for investment and policy formulation in volatile economies such as Thailand.

FACTORS CONTRIBUTING TO THE COHABITATION ISSUES AMONG CONSTRUCTION WORKERS IN TEMPORARY ACCOMMODATION: A CASE STUDY OF CONSTRUCTION WORKERS IN MRT PURPLE LINE SOUTH EXTENSION PROJECT, TAO POON - RAT BURANA (KANCHANAPHISEK RING ROAD)

Nongnuch Taweesuk — 2025-08-06

This research investigates factors contributing to cohabitation issues among construction workers in temporary accommodation at MRT Purple Line South Extension project (Tao Poon - Rat Burana). This project employs both Thai and migrants, mainly Myanmar. As construction projects require substantial labor forces, contractors are obligated to provide temporary accommodation for their workers. Previous studies have identified problems related to living conditions, hygiene, and social aspects in temporary accommodation. This study collected and analyzed workforce data to identify factors affecting construction workers' cohabitation in temporary accommodation. Causal factor differences between worker groups were examined. Data collection was conducted through questionnaires administered to 80 respondents, comprising both Thai and migrants from the project. The study examined six factors: 1) residential facilities, 2) workplace transportation, 3) project operations, 4) utilities and amenities, 5) hygiene and environment, and 6) workers' behavior and lifestyle. Closed-ended questionnaires were employed. The data was statistically analyzed by using independent samples t test for hypothesis testing.

The findings revealed that project operations were the primary factor impacting workers' cohabitation issues. Other factors including residential facilities, workplace transportation, utilities and amenities, hygiene and environment, and workers' behavior and lifestyle had relatively minor effects.

PROBLEMS AND FACTORS IN THE MANAGEMENT AND DEVELOPMENT OF INTANGIBLE CULTURAL HERITAGE IN THE ANCIENT CITY OF YANG LIUQING IN THE PEOPLE'S REPUBLIC OF CHINA

Yalu Li — 2025-08-20

The purpose of this study is to 1) analyze the current status and influencing factors for the management and development of intangible cultural heritage in the ancient town of Yang Liuqing, and 2) propose effective strategies for the management and development of this heritage. This qualitative study includes a comprehensive literature review on the historical background and current management conditions of Yang Liuqing, as well as PEST and SWOT analyze to assess internal and external environmental factors. In, -depth interviews were also conducted with five experts, including inheritors of intangible cultural heritage, folk culture specialists, and creative cultural design professionals. The data was analyzed using content analysis techniques.

The findings reveal that 1) Yang Liuqing has strong historical and cultural foundations, which are valuable resources for development. However, the current management is still ineffective due to limitations in policy support, investment, community participation, and sustainable conservation mechanisms. Key influencing factors include political, economic, social, and technological dimensions, particularly the need to utilize digital technologies for the preservation and dissemination of culture. And 2) Proposed development strategies include creating an open knowledge platform using digital technologies, integrating cultural heritage into the creative industries value chain, building cultural capacity through professional training, and promoting national and international cooperation. These approaches aim to ensure the sustainable and living preservation of intangible cultural heritage in the context of today's society.

FACTORS AND PROBLEMS IN THE DEVELOPMENT OF SOCIAL AESTHETICS EDUCATION CURRICULUM FROM THE PERSPECTIVE OF CULTURAL HERITAGE CHANGSHA LACQUERWARE, HUNAN PROVINCE, PEOPLE'S REPUBLIC OF CHINA

Xiali Chen — 2025-08-20

The purpose of this study is to 1) investigate and analyze the characteristics and styles of Changsha lacquerware and the structure of the social aesthetics curriculum in the context of cultural heritage protection and transmission, and 2) explore the factors and challenges affecting the development of the Changsha lacquerware curriculum under the social aesthetics program at the Faculty of Fine Arts and Design, Hunan First Normal University, China. A qualitative research approach was used. Data was collected through literature review of academic articles and documents related to lacquerware art and its associated curriculum. A SWOT analysis was used to assess the internal and external factors influencing the development of the curriculum. In addition, in-depth interviews with five experts — including university professors, curriculum developers, and lacquerware scholars — were conducted and analyzed using content analysis.

The research findings reveal that Changsha lacquerware is a distinctive cultural artifact with outstanding features in terms of production techniques, decorative patterns, and cultural symbolism. It can serve as an effective educational medium to promote students’ cultural identity. The developed curriculum shows a strong potential to promote integrated learning through theoretical and practical components. However, there are limitations in terms of learning resources, students’ foundational knowledge, and limited class time. The analysis suggests that curriculum design should focus on flexible learning approaches, the use of modern technology, interdisciplinary integration, and alignment with real-world cultural contexts to improve educational quality and ensure the sustainable preservation of cultural heritage.

DESIGN TABLE FOR PLAYING E-SPORTS VIA MOBILE DEVICES

Pisut Kuananant — 2025-08-26

The aim of this study is to investigate different designs of tables for e-sports (e-sports) and to develop a table specifically designed for mobile e-sports, followed by an evaluation of user satisfaction. The instruments used for qualitative data collection and experimentation included a semi-structured interview to collect information from design experts, and questionnaires to assess satisfaction. The population and sample consisted of professional e-athletes with national or international competitive experience, and design experts.

The results can be summarized as follows: The designed table had a width of 70 cm, a depth of 60 cm, and a height of 100 cm. It was made of 15 mm OSB plywood covered with 1.5 mm thick veneer to facilitate stability and maintenance. The table was equipped with an electrical system, four USB ports, color-changing LED lights, and two 6.5-inch speakers. In terms of user satisfaction, the overall results were at a very high level. The average scores were 4.42 for usability, 4.35 for the specific conditions of furniture use, 4.72 for the materials, 4.52 for the primary and secondary functions, and 4.44 for the motivational aspects. The lowest score was in the "Special conditions" category. Users suggested automatic height and tilt adjustment to improve comfort and suitability for continuous play. This study shows how important it is to design e-sports tables that combine ergonomics, durability, and technology to improve performance, reduce health problems caused by prolonged sitting, and adapt to both home use and professional competition environments.

INTEGRATION ANALYSIS IN PRODUCT DESIGN, LACQUER ART CULTURE OF THE PEOPLE’S REPUBLIC OF CHINA

Yuhan Wang — 2025-08-30

The objectives of this research were: (1) to collect data on ceramic art to understand its characteristics, and production techniques, and to analyze modern handcrafted products while exploring product design patterns; and (2) to analyze the integration of ceramic art with modern cultural products to develop innovative solutions for the design of cultural products. This research methodology was qualitative research conducted through literature review and comparative analysis to explore key factors, obstacles, and management in the innovation process of ceramic art products. In-depth interviews were conducted with six experts: two ceramic art scholars, one cultural inheritor, one ceramic company executive, one artist, and one art collector. These interviews provided insights and opinions for design and commercial development.

The research findings were found that: (1) Ceramic art has continuously evolved in form and aesthetics, blending historical and cultural beauty with delicate and minimalistic shapes. Ceramic art products emphasize cultural preservation and heritage. However, the development and promotion of traditional production lines often conflict with changing consumer behavior. The design of traditional handicrafts requires artistic unity and practical usability; and (2) Cultural products are not just ordinary commodities; they embody creative design that integrates modern technology, culture, history, and narratives to meet the demands of contemporary consumers. These products have a unique social significance as they combine traditional elements with modern design concepts. This approach helps to design and manufacture cultural products that revitalize traditional craftsmanship and improve competitiveness.

EMOTIONAL RESPONSES TO THE ENVIRONMENT OF COUNSELING ROOM TO REDUCE STRESS AND ANXIETY IN HIGHER EDUCATION INSTITUTIONS: A MIXED METHODS STUDY

Patamaporn Sawangwong — 2025-08-30

The purpose of this study was to use environmental psychology and Emotional Response Theory to examine students’ perceptions and emotional responses to the counseling room environment in higher education institutions, . A qualitative research design was used in which 45 individuals participated: 30 students who had used counseling services and 15 faculty counselors, selected through purposive sampling. Data were collected using in-depth interviews and behavioral observations, and analyzed using thematic analysis.

The findings revealed that physical factors, such as seating arrangement, significantly influenced students’ relaxation and openness. Sitting at a 45-degree angle with a distance of 1.2–2 meters reduced pressure and encouraged self-disclosure. In addition, exposure to natural views, natural lighting, and interior decoration with artwork or indoor plants effectively reduced stress and anxiety. Psychological factors emphasized the importance of privacy and safe spaces, which promoted trust and a willingness to share personal problems. Social factors emphasized the role of positive counselor–student relationships and informal communication styles in reducing anxiety and improving counseling effectiveness. In conclusion, counseling rooms should be designed to integrate physical, psychological, and social dimensions to create a supportive atmosphere that promotes relaxation, safety, and trust. Such environments are fundamental to effective counseling processes in higher education institutions.

TRANSITIONING TO A LOW-CARBON ECONOMY IN THAILAND'S CONSTRUCTION SECTOR: CHALLENGES AND OPPORTUNITIES

Weerakorn Saitep — 2025-08-30

The construction sector plays a pivotal role in Thailand’s economic development while being a significant contributor to national greenhouse gas emissions. Transitioning to a low-carbon economy within this sector is essential to achieving Thailand’s climate commitments under the Paris Agreement and its goal of net-zero emissions by 2065. This study examines the challenges, opportunities, and strategic pathways for fostering sustainable transformation in the Thai construction industry. Drawing on policy analysis, case studies, and international best practices, the research identifies key barriers such as high initial investment costs, limited access to advanced low-carbon technologies, workforce capacity gaps, and inconsistent regulatory enforcement. Conversely, notable opportunities include the expansion of the green building market, integration of innovative low-carbon materials and technologies, fiscal and market incentives such as the T-VER carbon credit scheme, and growing regional demand for sustainable infrastructure. The findings underscore the necessity of coordinated action among government, industry, and academia to align economic growth with environmental stewardship. Policy recommendations focus on strengthening sector-specific emission reduction targets, enhancing human capital development, fostering multi-stakeholder collaboration, and expanding financial and market mechanisms. By embedding low-carbon principles into the regulatory, technological, and operational fabric of the construction sector, Thailand can position itself as a regional leader in sustainable construction, generating both environmental and socio-economic benefits.