Vol. 5 No. 1 (2023): January - June 2023

View Vol. 5 No. 1 (2023): January - June 2023

Published: 2023-04-30

Editorial

บทบรรณาธิการ

krisada Chienwattanasook

ซ

Research Articles

CONSUMER BEHAVIOURS AND SATISFACTION OF BEIJING USERS UTILIZING CHINESE WEATHER APPLICATIONS IN CHINA

Lin Cui, Phatthararuethai Kenikasahmanworakhun

1-16
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THE BEHAVIORS OF THAI TOURISTS IN BAN NGEW SUB-DISTRICT, SAM KHOK DISTRICT, PATHUM THANI PROVINCE AFTER COVID-19 SITUATIONS

Patcharaporn Jantarakast

17-30
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THE INFLUENCE OF USING MARKETING STRATEGIES THROUGH CELEBRITY ON CONSUMER PERCEPTION OF BRAND EQUITY IN THE E-MARKETPLACE BUSINESS IN BANGKOK

Suchanya Saichana, Kitiya Satueba

31-44
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SERVICE USAGE BEHAVIOR AND NEW MARKETING MIX FACTORS INFLUENCING SATISFACTION IN USE VIU VIDEO STREAMING PLATFORM OF THE GENERATION Y POPULATION IN BANGKOK

Jutharath Mahanavanont, Pashatai Charutawephonnukoon

45-59
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Academic Article

THE ADAPTATION FOR SURVIVAL OF START-UP ENTREPRENEURS IN DIGITAL DISRUPTION ERA

Anapat Pattanawongwaran

60-75
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Book Review

Data Thinking ทำธุรกิจให้รุ่ง ยอดขายพุ่งด้วยดาต้า

สันติ เติมผล

76-78
- PDF

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