Vol. 4 No. 1 (2022): January - April 2022

View Vol. 4 No. 1 (2022): January - April 2022

Published: 2022-04-29

Full Issue

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Editorial

บทบรรณาธิการ

Krisada Chienwattanasook

ช
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Research Articles

QUESTION-RESPONSE RELATIONSHIP: PRIME MINISTER AND JOURNALISTS

Hathaichanok Anghirun, Jeerapan Phomprasert

1-13
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THE DEVELOPING MODEL FOR SUSTAINABLE TOURISM LOGISTICS MANAGEMENT IN SATUN OLD CITY, THAILAND

Sompol Thungwa

14-29
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INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON DECISION TO WATCH MOVIES IN NAKHON PATHOM PROVINCE

Tivaporn Sarbmuangpak, Wisit Rittiboonchai

30-43
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LEADERSHIP STYLE COMPONENTS IMPACTING JOB SATISFACTION AND WORK ENGAGEMENT

Waranpong Boonsiritomachai, Ploy Sud-On, Jul Thanasrivanitchai

44-59
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PATTERNS OF HIDDEN ADVERTISEMENT IN SOCIAL GAMES ON BLOCKCHAIN TECHNOLOGY THROUGH FACEBOOK FANPAGE ONLINE SOCIETY

Kanok Tanwiboon, Chalinee Plukphonngam, Sawitree Pitirat

60-72
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READINESS PREPARATION FOR TOURISM PROFESSIONALS TOWARD ASEAN MUTUAL RECOGNITION ARRANGEMENT: A PERSPECTIVE FROM TOURISM BUSINESS

Umawasee Sriboonlue, Orawee Sriboonlue

73-87
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TO STUDY THE MEASUREMENT INVARIANCE OF SERVICE QUALITY MEASUREMENT MODEL OF LOGISTICS EXPRESS PROVIDERS IN THAILAND: A CASE STUDY OF NIM EXPRESS CO., LTD.

Sompon Thungwha, Ratchasit Sewoksenee
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Book Review

Strategic Management

ณัฐชญา ชูนวน

103-105
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