Published: 2025-04-29

Full Issue

หน้าปก สารบัญ รองปกรายชื่อผู้ประเมินภาษาอังกฤษ รองปกรายชื่อผู้ประเมินภาษาไทย

บทความวิจัย (Research article)

Corporate Image of Faculty of Engineering Prince of Songkla University: A Case Study of Southern Innovation and Technology Expo 2024 (SITE 2024)

Khatiyaporn Jaroenwatanan, Thunmunin Pawintanathon

1-18

PDF

Awareness and Acceptance of Risk Factors Influencing the Digital Currency Usage Intention in Thailand

Konjanart Ketkul, Atcharawan Rattanaphan, Wanwichanee Tongintarat

19-31

PDF

The Causal Relationship Model of University Support Perception and Entrepreneurial Characteristics Affecting Entrepreneurial Intention of Undergraduate Students at Rajabhat Roi Et University

Mongkol Ekkaphan, Duangduan Phetra, Nuchsara Nanthoe, Suthasinee Wangkahat

32-48

PDF

Consumer’s Perception Towards Graphic Designs on Packaging of Community Product Development to Increase the Commercial Value of Wang Prao Pattana Farmers Group, Ko Kha District, Lampang Province

Anita Pradain, Kanokwan Vejkama, Pongsakorn Surin, Nuttha-amorn ChuangChoeam, Manoch Kimpanalaisatit, Orathai Bunthawong

49-61

PDF

The Study of Factors Influencing Decision-Making and Satisfaction in the Use of Rice Combine Harvester Service: A Case Study of Farmers in Nakhon Phanom Province

Supunnee Kiaokrai, Watcharin Kiaokrai, Phisamas Hwangdee

62-78

PDF

Service Quality Affecting the Decision-making to Use Domestic Low-Cost Airlines: A Case Study of AirAsia at Nakhon Phanom Airport

Naphat Hongsawong, Khwandaw U-domsin

79-91

PDF

Business Management Efficiency Affecting the Business Success of Durian Orchard Entrepreneurs in Chanthaburi Province

Siripa Wittayapornpipat, Jantana Ridsomboon, Atchawan Saraithong

92-105

PDF

The Mediating Effect of Customer Satisfaction on the Relationship between Servicescape and Customer Loyalty of Coffee Shops Decorated in a Natural Style in Nakhon Ratchasima Province

Kamonphan Ploymuenwai, Sareeya Wichitsathian

106-122

PDF

Community adaptation process in community tourism development and its impact on local economy: A case study of Praek Nam Daeng community, Samut Songkhram province

Chitchanuwat Maneesrikum, Phitak Siriwong

122-136

PDF

The Relationship Between Sustainability Report Disclosure and Certification as a Member of the Thai Private Sector Collective Action Against Corruption of Listed Companies on the Stock Exchange of Thailand

Satha Waroonkun, Kulchaya Waenkaeo, Siriluck Kanpangsri

137-150

PDF

The Influence of Continuous Environmental Social and Cooperate Governance (ESG) Responsibilities Disclosure on the Performance and Sustainable Growth of Sustainable Stocks Listed on the Stock Exchange of Thailand

Ubonwan Khunthong, Boontham Racharak, Pawrin Rattanapian, Niwarat Wijitkusawat

151-165

PDF

The Effects of Organizational Climate and Job Learning Efficiency on the Job Performance of Procurement Officers in the Higher Education Institutions in the Northeastern Region of Thailand

Pawarisa Saengkham

166-184

PDF

Modern Internal Auditing Affecting Organizational Goals Achievement of Listed Companies in the Stock Exchange of Thailand

Jirarat Kamthong, Chatratchada Wiroterat

185-198

PDF

Effects of Digital Accounting Competency on Work Quality of Accountants of Local Government Organizations in Nakhon Phanom, Sakhon Nakhon and Mukdahan

Artittiya Wongphabut, Nittaya Phosrichan

199-213

PDF

Development of Intelligent Educational Guidance Platform with AI Chatbot to Promote Public Relations for Educational Technology and Communication Curriculum

Nawaphas Chankham, Thidarat Kulnattarawong

214-228

PDF

Strengthening Skills in Understanding and Using Digital Technology Through a Training Model Based on the Concept of Collaborative Learning to Enhance the Digital Competence of Songkhla Municipality School Teacher

Chatchawan Chumruksa, Patana Sirikunpipat, Chintana Kasinant, Sinchai Suwanmanee, Khanchai Sae-tae, Rungthip Sae-tae

229-245

PDF

People Participation in Creating a Resource Management Mechanism for the Ban Sai Nuea Community, Na Luang Sen Subdistrict, Thung Song District, Nakhon Si Thammarat Province

Prakit Chaithada, Benjaporn Juntarakote

246-260

PDF

The Knowledge and Understanding about Online Sales Tax of People: A case study of Nakhon Phanom Province

Boonlert Phokham

261-272

PDF

Cultural Capital Management Strategies through Participatory Approaches: A Guideline to Enhancing the Community Economy in Tha Khanun Subdistrict, Thong Pha Phum District, Kanchanaburi Province

Nobparat Chaicnana, Weerawat Udomsap , Photjanee Sukchaona , Wiyada Pollachai, Suapong Sukchaona, Sakesit Paksee

273-286

PDF

Monitoring and Evaluation Research of Basic Education Level Teacher Development under Department of Learning Encouragement that Appropriate for Learning in the 21st Century

Koolchalee Chongcharoen

287-301

PDF

The Effects of Learning Management Through Design Thinking Process in Creating Localized English Language Teaching Innovation of Pre-service Teachers

Angcharin Thongpan, Thanaporn Pantawee, Poonsuk Chantasin, Nguyen Duy Linh, Sunchai Hamcumpai

302-313

PDF

Utilizing Drama Process and Social Service Learning to Enhance Lifelong Learner among Private University Students

Anackaorn Buramatdhananon, Wirathep Pathumcharoenwattana, Sukanya Sompiboon

314-328

PDF

The Development of Scientific Literacy Using Phenomenon-based Learning with Technology Media for Grade 6 Students

Pornsinee Kimpee, Prin Tanunchaibutra

329-345

PDF

The Development of Creative Writing Ability of Grade 10 Students Using Creativity-based Learning with ChatGPT

Theerathorn Rangseepanya, Sitthipon Art-in

346-360

PDF

Exploratory Factor Analysis of Knowledge and Understanding about Electronic Cigarettes among Public Health Volunteers in Bangkok

Pratana Cheveewat, Jesda Aungabsee, Nitibodee Sukjaroen

361-374

PDF