Business Management Efficiency Affecting the Business Success of Durian Orchard Entrepreneurs in Chanthaburi Province
Article Sidebar
Main Article Content
Abstract
This research aims to study the efficiency of business management and success factors in business operationof durian orchard operators in Chanthaburi Province, and analyze the relationship of business management efficiency that influences the business success of durian orchard entrepreneurs in Chanthaburi Province. The sample used in the research was 385 households of durian orchard operators in Chanthaburi Province. This study employed stratified random sampling, with strata defined according to the size of the durian orchards.The material used to collect data was a questionnaire. The statistics used to analyze the data were descriptive statistics including percentage, mean and standard deviation, and inferential statistics such as multiple regression analysis. The research results found that 1) the opinion of durian orchard operators in Chanthaburi Province on the efficiency of business management was at a high level. 2) The opinion towards business success was at a high level, and 3) business management efficiency positively influenced the business success of durian orchard operators in Chanthaburi Province significantly at the 0.05 level includes knowledge management, corporate communications, and participation. The coefficients were equal to 0.23, 0.12, 0.35, respectively. Various variables can explain 65.20 percent of the variance in business success (Adjusted R2 = 0.652) and there is a standard error in prediction of 0.366 when brings the value the coefficients of the predictors to write as an equation for predicting the efficiency and success in business operations of durian orchard entrepreneurs in Chanthaburi Province (Y) with the following equation: Y = 0.87 + 0.23X2 + 0.12X4 + 0.35X5
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Attapoomsuwan, R. (2004). Organization and Management. VJ Printing.
Certo, S. C. & Peter, P. J. (1988). Strategic Management: Concepts and Applications. Random House Business Division.
Chaleomklin, P. (2020). Business Network Management in the Aspects of Factors That Affect the Success of Business
Operations. Journal of Roi Kaensarn Academi, 5(2), 142-151. https://so02.tci-thaijo.org/ index.php/JRKSA/ article/view/246873/167129
Chalermwuttikul, U., Suwannapirom, U. & Pongwichai,S. (2024). Model of Success Dietary Supplement Business Entrepreneurs in Bangkok. SSRU Journal of Public Administration, 7(1), 181-197. https:// so04.tci-thaijo.org/
index.php/SSRUJPD/article/view/271764
Charutawephonnukoon, P., Chinnavong, T. & Rittiboonchai, W. (2022). Balanced Scorecard Management for Operational Efficiency of Small and Medium-Sized Businesses in Vicinity Central. Social Science Journal of Prachachuen Research Network, 4(2), 17-34. https://so03.tci-thaijo.org/index.php/prn/article/ view/259518/174863
Dessler, G. (2009). A Framework for Human Resource Management (5th ed.). Pearson/Prentice Hall.
Fred, R. D. (2005). Strategic Management: Concepts and Cases (10th ed). Prentice-Hall.
Grassroots Economic Development Group, Trade Strengthening Policy Division, Office of Trade Policy and Strategy. (2021). Analysis of the Regional Economic and Trade Situation in Thailand. Retrieved December 2023, from https://uploads.tpso.go.th/wiekhraaahsthaankaarnesrsthkicchkaarkhaaraayphu umi_mithunaayn_64.pdf
Hayes, R., Gortemaker, H., Schilder, A. & Wallage, P. (2014). Principles of Auditing. An Introduction to International Standards of Auditing (2nd ed). Pearson Education.
Ivancevich, J. M. (2010). Human Resource Management (11th ed.). McGraw-Hill/Irwin.
Jaroenwongsak, K. (2000). Network Management: A Key Strategy for the Success of Educational Reform. Success Media.
Jurakane, C. (2024). Factors Affecting Success of Jewelry and Accessories Business for Entrepreneur in Bangkok Area. Journal of Technical Education Development. 36(130), 116-122. https://so09.tci-thaijo.org/index. php/jted/article/
view/4792
Klaysung, C., Techarattanased, N. & Pungnirund, B. (2023). Antecedents and Success of Entrepreneurs in Seafood Exporting Industry in Thailand. SSRU journal of Management Science, 10(2), 1-19. http:// icbtsproceeding.
ssru.ac.th/index.php/ICBTSMUNICH2023/article/download/1037/1014
Kreewas, R. (2020). A Study of Factors Influencing Organizational Commitment of Personnel at Thammasat University Library. National Academic Conference. 10(1), 1-12. http://pulinet2020.tsu.ac.th/Docu mentation/Proceeding/
Oral/KM/07.pdf
Kulwong, T. (2023). Knowledge management affecting to employee performance efficiency at provincial electricity authority north eastern area 2 Ubon Ratchathani province (Published master’s thesis). Ubon Ratchathani University, Ubon Ratchathani, Thailand.
Kumar, S., Lim,W. M. & Sureka, R. (2023). Balanced scorecard: trends, developments, and future directions. Review of Managerial Science. 18(1), 2397-2439. https://doi.org/10.1007/s11846-023-00700-6
Nakwichian, P., Suwannapirom, S. & Sotthiwan, T. (2024). A Success Model of small and medium enterprises to create a competitive advantage in Bangkok and its vicinity. SSRU Journal of Public Administration, 7(1), 145-161. https://so04.tci-thaijo.org/index.php/SSRUJPD/article/view/271763/ 183624
Muangprasert, N. (2021). Communication Factors Affecting Performance of staff of The Faculty of Commerce and Accountancy Chulalongkorn University (Unpublished master’s thesis). Chulalongkorn University, Bangkok.Thailand.
Musheke, M. M. & Phiri, J. (2021). The Effects of Effective Communication on Organizational Performance Based on the Systems Theory. Open Journal of Business and Management, 9, 659-671. https:// doi.org/10.4236/ ojbm.2021.92034
Office of Agricultural Economics. (2023). Number of households and area planted with durian. Retrieved December 2023, from https://catalog.oae.go.th/dataset/dataset_12_15
Ongsathaporn, N. (2023). The influence of organizational management on the effectiveness of cooperatives in Ubon Ratchathani province (Unpublished master’s thesis). Ubon Ratchathani University, Ubon Ratchathani, Thailand.
Pasunon, P. (2014). Marketing Research. Silpakorn University Press.
Panit, V. (2008). Knowledge Management: Practitioner Edition. Knowledge Management Institute for Society (KMIS).
Panyawachirokul, N. & Triwanchai, K. (2023). Keeping an Eye on the Thai Durian Situation as Competitors Move into the Chinese Market. Retrieved December 2023, from https://www.bot.or.th/th/research-and-publications/articles-and-publications/articles/regional-articles/reg-article-2023-05.html
Phasukhyeud, P. (1997). Knowledge Management (KM) for LO-driven Implementation (2nd ed.). Yaimai.
Pohthong, B. (2024). The Concept of Balanced Scorecard Indicators with the Competitive Factors of Entrepreneurs in Thailand. Journal of Management Science Review, 23(1), 243-256. https://so03.tci-thaijo.org/index.php/
msaru/article/view/249746/169813
Sanyawiwat, S. (2004). Theories and Strategies for Social Development. Bangkok: Chulalongkorn University.
Songsri, K. & Choorin, P. (2023). The Business Environment Affecting the Success of Community Enterprises in Surat Thani Province (Unpublished master’s thesis). Surat Thani Rajabhat University, Surat Thani, Thailand.
Thanasotthikunnan, S., Santisarn, B. & Phisithkasem, P. (2020). An Efficiency Model of River Transportation Management in Central region of Thailand. Journal of Rongsit Graduate Studies in Business and Social Sciences, 6(2), 119-135. https://rsujournals.rsu.ac.th/index.php/jdbs/article/download/1251/1575
Tipaparn, P. (2016). Strategic Management. Amorn Printing.
Vicetjindawat, S. & Ponphai, P. (2024). The Effect of Entrepreneur’s Characteristics on Drugstore Business Success in Nakhon Ratchasima Province. SSRU Journal of Management Science, 10(2), 1-19. http:// jms.ssru.ac.th/index.php/
issn2351/article/view/168/182
Yamane, T. (1973). Statistics: An introductory analysis. (3rd ed.). Harper and Row Publication.
Yegon, G. K. & Kipkorir, C. S. S. (2023). Performance Measurement and Effective Communication: Strategic to Service Delivery. Journal of Multidisciplinary and Advanced Studies, 4(4), 73-90. https://doi.org/10. 37745/bjmas.2022.0282