Awareness and Acceptance of Risk Factors Influencing the Digital Currency Usage Intention in Thailand
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Abstract
This study aims to study the levels of risk awareness, technology acceptance, and intention to use digital currencies in Thailand and study risk awareness and technology acceptance factors affecting the intention to use digital currencies in the country. The sample of this quantitative research consisted of 400 Thai nationals who have never used but are considering using digital currencies for investment purposes. The data was collected through an online questionnaire via Facebook, utilizing non-probability convenience sampling. The data analysis used means, standard deviations, and multiple regression analysis. The findings revealed that 1) the overall level of risk awareness was high, 2) the overall level of technology acceptance was at the highest level, 3) the overall level of intention to use digital currencies in Thailand was at the highest level, and 4) financial and time-related risk factors significantly influence the intention to use digital currencies. From the hypothesis testing, it was found that transaction fees, the duration of time required to learn how to use digital currencies, and the duration of time spent on the registration process negatively affected the intention to use digital currencies in Thailand, and the worthiness of time invested positively influenced the intention to use digital currencies in Thailand, significantly at the 0.05 level.
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