Journal of Communication and Integrated Media

Faculty of Mass Communication Chiang Mai University

Vol.14 No.1  January - June 2026

Published: 15-06-2026

Full Issue

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Academic article

Fandom Culture and Digital Politics: The “Dom Som” Phenomenon in the Context of Thailand’s 2023 General Election

Pratya Phothihang, Komsan Rattanasimakul

1-30

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Research article

A Comparative Study of Public Satisfaction with Information Services Provided by Subdistrict Municipalities in Ubonratchathani Province

Vichiraporn Saipim, Paiboon Kachentaraphan, Santat Thongrin

31-64

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Factors Influencing the Acceptance of Digital Media Innovation among Thai Mass Media Professionals

Nattawat Thanaphansin, Permporn Na Nakorn

65-82

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Beyond Price Promotion: Integrated Marketing Communication Strategies in E-commerce Mega Campaigns - A Qualitative Study of Shopee and Lazada in Thailand

Nunnapan Puathanawat

83-122

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Thai Male Actor Images as Cultural Soft Power: From Idealised Images to Humanised Appeal in Contemporary Media Culture

Kanyika Shaw, Thongphoom Siripiphat

123-154

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Presentation Strategies in SM Entertainment Girl Group Music Videos

Chanapat Panomvan na ayuthaya, Sarayooth Chupan, Phanthakan Thanon

155-189

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Narrative Structure and Viewer Decision-Making in Interactive Films: A Case Study of Black Mirror: Bandersnatch, Choose Love, and Escape the Undertaker

Gridsada Casuwun, Assoc.Prof.Dr.Niyom Wongphongkham, Preecha Sakorn

190-222

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