Journal of Innovation and Management

Research Articles

• The Influences of Perceived Organizational Culture, Organizational Climate and Trust in Supervisors on the Job Performance of Operative Employees in Hotel Residence Service Industry in Chon Buri Province

  Sutthiroj Petchaisak, Thitarat Pimpaporn

  7-21

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• Design and Develop Website Prototype for Amateur Illustrators in Thailand

  Kornkanok Sirimoon, Wannayos Boonperm

  22-39

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• Opportunities and Challenges of Thailand in Medical Tourism for Visitors from the Middle East

  Suepphong Glasueg, Sakariya Chalong, Yasmin Sattar

  40 - 53

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• Factors Affecting Purchase Intention in Virtual Makeup Try-on Using AR-AI Technology

  Natthicha Kumpan, Natthaya Phormboon, Ampohn Srithong, Warunee Tuntiwongwanich

  54 - 67

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• Service Marketing Mix Factors Influencing Decision Making of Using Restaurants Service in Nong Khai

  Siribodee Seetaboot, Thanapon Wimoonard

  68-81

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• Development of An Educational Board Game on Storyboarding to Enhance Learning Achievement in The Digital Media Production Course for Vocational Certificate Grad 3 Students

  Krittanai Kaewkaithai, Apiwat Srangkaew, Paratthakorn Chaisiriyanon, Surapong Abdulloh

  82-93

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• Factors Affecting the Decision to Use GPS Tracking Installation Services of ABC Company

  Amnat Srijumroen, Chattrarat Hotrawisaya, Payomrasi Lerksamran, Sasiwimon Wongwilai

  94-104

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• The Influence of the Five Forces Factors on the Competitive Advantage of The Packaging Industry

  Nipawan Chaiyanam, Petcharut Viriyasuebphong, Piyaporn Thamachart

  105-120

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• Research on Intuitive Eating among Male College Students: an Experiment Based on the Perspective of Gratitude and Body Appreciation

  Zhenqiao Liang, Rajitha Menon Arikkatt

  121-132

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• The Impact of Social Anxiety and Loneliness on Problematic Social Media Use: The Mediating Role of Maladaptive Cognition

  Shaoqing Xiong , Santhosh Ayathupaday Mohanan

  133-146

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• Leveraging Artificial Intelligence for Efficient Quotation Management: A Performance Analysis of Custom GPT vs. Traditional Methods

  Manisra Baramichai, Pavanphat Prateepkaew, Apiyada Kanjanaprasert

  147-157

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