ความพึงพอใจของประชาชนและการพัฒนาโมเดลการกำหนดลำดับความสำคัญในการพัฒนาบริการสุขภาพปฐมภูมิ: กรณีศึกษาโรงพยาบาลส่งเสริมสุขภาพตำบลสีกาย  จังหวัดหนองคาย

Akkana Bulsathaporn; Saowalak Chakkrabut; seksun saiseesod

Authors

Akkana Bulsathaporn Professional Nurse, Wiang Khuk Health Promoting Hospital, Nong Khai Province
Saowalak Chakkrabut Public Health Technical Officer (Senior Professional Level), Non Sila District, Khon Kaen Province
seksun saiseesod Assistant Professor, Faculty of Management Science, Udon Thani Rajabhat University

Keywords:

Public Satisfaction, Primary Health Care Services, Policy-Oriented Priority Setting

Abstract

This study aimed to (1) examine public satisfaction with primary health care services provided by Sikai Subdistrict Health Promoting Hospital, Nong Khai Province, (2) analyze the relationships between primary health care service dimensions and public satisfaction, and (3) develop a priority-setting model to support policy formulation and management decisions at the local level. A quantitative research design was employed. The sample consisted of 381 service recipients selected through stratified random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using descriptive statistics, correlation analysis, and an integrated weighting method. The findings indicated that overall public satisfaction with primary health care services was high, and service dimensions were positively correlated with public satisfaction at a statistically significant level. The developed priority-setting model suggested that personnel development and service processes should be prioritized, followed by service accessibility and physical facilities. The results provide a policy-oriented framework for resource allocation, service planning, and systematic improvement of primary health care services in local contexts.

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