Journal of Innovation and Management

Reinventing the Career Classroom by Families

Wutipong Janmuangthai — 2024-12-30

The objective of this research was to study the transformation of the classroom by families, and create a model suitable for professional classroom development by families. It is Qualitative Research, Learn from the concept of career classroom development and family-based education management.

The study found that: The right model for transforming the career classroom by the family is 4 Learning go Career Classroom by Families Model, consist (1) The family-based learning process consists of 5 Elements: Curriculum and Learning Management, Media and Learning Support Resources, Teaching Learning Process and Assessment of Learning. And (2) Transforming the Career Classroom in 3 Elements: Vocational Education, Family and Organization.

This will guide educational institutions to design and improve their curriculum to keep pace with the advancement of technology. Modernizing the family-based teaching process appeals to parents, ruler and learners to be able to make decisions that are not difficult. It also includes acquiring knowledge and practical skills

Leading 4 Learning go Career Classroom by Families Model let's apply it in vocational institutions. This will guide vocational education institutions to design family-based learning management courses to keep pace with the advancement of technology, to be a model for professional classrooms by families and Vocational education organizations should be encouraged to continue to take continuous and concrete action.

Factors Related to Internal Auditors' Competencies That Influence the Quality of Internal Audit Reports of Listed Companies on the Stock Exchange of Thailand.

Rathiya Songsuk — 2024-12-30

The research on Factors Relating to Internal Auditors' Competencies that Affect the Quality of Internal Audit Reports of Listed Companies in the Stock Exchange of Thailand aimed to: (1) study the factors of internal auditors’ competence affecting the quality of internal audit reports, and (2) analyze the relationship between these competence factors and the quality of internal audit reports. The sample group consisted of internal auditors at the level of department heads or equivalent from 235 companies. Data were collected using an online questionnaire (Google Form) and analyzed using statistical methods including mean, standard deviation, percentage, multiple correlation analysis, and multiple regression analysis at a significance level of .05.

The results indicated that internal auditors’ competence factors were significantly related to the quality of internal audit reports in all seven dimensions: accuracy, fairness, clarity, conciseness, creativity, completeness, and timeliness, at a significance level of .05.

Risk Management of Small and Medium Enterprises: A Case Study of the Service Sector in Bangkok and Metropolitan Areas to Achieve Organizational Sustainability

Mukdashine Sandmaung — 2024-12-30

Small and Medium Enterprises (SMEs) play a crucial role in the Thai economy but face significant challenges and risks from both external and internal factors. This research aims to study the relationship between the opportunity and severity of business risks in SMEs and the effectiveness of risk management. Additionally, it aims to present guidelines for developing effective risk management for SMEs to ensure organizational sustainability. A purposive sampling method was used to select 367 entrepreneurs from SMEs in the service sector. The inferential statistics used in data analysis were Path Analysis and Structural Equation Modeling.

The research findings indicate that the model showing the relationship between the opportunities and severity of business risks in SMEs with risk management and the effectiveness of risk management, using path analysis, reveals overall statistically significant results. The values of CFI, GFI, and NFI from the tests were all close to 1, and the p-value was less than 0.05. The study also found that risk management directly influences the effectiveness of risk management, with a correlation value of 0.77. Key factors influencing risk management were Review and Revision and following by Information Communication and Reporting, Performance Goals, Strategy and Objective Setting respectively. The factor with the least impact on risk management was Governance and Culture.

Keywords: Risk Management; Small and Medium Enterprises; Organizational Sustainability

Structural Equation Model of Religious Beliefs and Perceived Quality Influencing Attitudes and Purchase Intentions of Halal-Certified Cosmetic Products Among Muslims in Thailand

Kassamara Sornsawan — 2024-12-30

This research aims to 1) study the levels of religious beliefs, perceived quality, attitudes, and purchase intentions toward halal-certified cosmetic products among Muslim consumers in Thailand. 2) Investigate the influence of the relationships between the variables of religious beliefs, perceived quality, attitudes, and purchase intentions toward halal-certified cosmetic products among Muslim consumers in Thailand, and 3) Create a structural equation model explaining the causal relationships of factors influencing the purchase intentions of halal-certified cosmetic products among Muslim consumers in Thailand. The study focused on female consumers who use cosmetic products and follow Islam, with a sample size of 400 individuals. The research tools included questionnaires measuring levels of religious beliefs, perceived quality, attitudes, and purchase intentions toward halal-certified cosmetic products among Muslim consumers in Thailand.

The research findings indicate that the developed structural equation model aligns well with empirical data. The fit indices are as follows: CMIN/df = 3.373, GFI = 0.939, NFI = 0.945, IFI = 0.961, TLI = 0.945, CFI = 0.960, and RMSEA = 0.077. Additionally, the hypothesis testing results show that religious beliefs and perceived product quality have a direct and statistically significant influence on purchase intentions at the 0.01 level. However, religious beliefs do not have a direct positive influence on attitudes towards halal-certified cosmetic products.

Operational Optimization Guidelines for preparation of goods for transportation: Case Study CP Axtra Public Company Limited, Central Branch Makro -Salaya

Sasiwimon Wongwilai — 2024-12-30

This research has objectives to 1.Study the process of preparing goods for transportation. and 2. To propose ways to improve the process of preparing goods for transportation. By adopting the fishbone theory concept indicates the problem of preparing the product for the shipment encountered. Next steps applying the 5S Theory increase employee productivity and apply the concept of Visual Control Theory design tell smear number of carts available and cargo tracking available. The results of the research showed that The operational process of the preparation for transportation consists of: 6 Steps and Pre-test and Post-test Implementation of fault reduction guidelines of performing tasks in preparing goods for shipment. Overall, the average number of item listing errors decreased from 1.49% to 0.84% difference 0.65% decrease. Findings from this research Establishment Shopping malls and interested parties apply the findings to increase the efficiency of employees' operations. Reducing operational errors in preparing goods for delivery appropriately.

Training Process to Develop Desirable Characteristics of Influencers on Youtube Platform

Peeranthon Saensook — 2024-12-30

The objectives of this research are 1) To analyze the desirable characteristics of influencers on YouTube platform, 2) To design and pilot a training process to develop the desirable characteristics of influencers on YouTube platform. It is qualitative research. Through 3 groups consist of 5 influencers, 3 Training specialists and 2 academics in the field of rhetoric by the research methodology, which Focus group and In-depth interviews in order to design the training program with 13 participants.

The research results found that Desirable characteristics of influencers on the YouTube platform include 1) Identity 2) Consistency 3) Creativity 4) Content 5) Sincerity

All 5 characteristics must include Ethos (trustworthiness) and Pathos (creating emotions for followers), Invention (Creating interesting content), Memory (speaking or showing to create recognition) are still important issues, as verbal and Non-Verbal communication, while Logos (rationality), Arrangement, Style, design, Delivery (systematic presentation) are slightly important.

In addition, the training process was designed and piloted to develop the desirable characteristics of influencers on YouTube platform. An important feature in every training activity is Identity, followed by Creativity, Content, and Sincere. Consistency is found less often, only in some activities. The research results reflect the phenomenon changing. Including the importance and permanence of the theory that allows those interested in the influencer field to clearly apply it more effectively on the basis of rhetorical theory.

Keywords: Influencer, Desirable Characteristics, Training process

Factors influencing consumer behavior in using the golf course services at Rattanarangsarn Camp

Suksan Kamalanon — 2024-12-30

The study on factors influencing consumer behavior in using the golf course services at Rattanarangsarn Camp has the following objectives 1. To study the behavior of consumers using the golf course services at Rattanarangsarn Camp. 2. To examine the influence of marketing mix factors on consumer behavior in using the golf course services at Rattanarangsarn Camp. This research is quantitative in nature. The sample group consists of 400 consumers using the golf course services at Rattanarangsarn Camp. The researcher used a questionnaire as the tool to collect data from a simple random sample. The reliability of the questionnaire is measured at .857. The statistics used for data analysis include descriptive statistics, such as Percentage, Mean, and Standard Deviation, as well as inferential statistics, which include One-Way ANOVA and Linear Regression Analysis.

The study results show that the majority of the sample group are male, aged between 31 and 40 years, with a bachelor's degree education level. Most have an income ranging from 15,000 to 30,000 baht. Regarding their opinions on the behavior of using the golf course services at Rattanarangsarn Camp, the overall level was found to be moderate. Additionally, the study of the overall marketing mix of Rattanarangsarn Camp's golf course showed that it was rated at a high level.

The hypothesis testing results found that 1.Demographic characteristics of those using the Rattanarangsarn Camp golf course services, such as age, highest level of education, and income, have a statistically significant effect on consumer behavior in using the golf course services, at a significance level of 0.05. 2. The marketing mix factors, specifically price and place, have a statistically significant influence on consumer behavior in using the Rattanarangsarn Camp golf course services at a significance level of 0.05. The order of influence, from greatest to least, is price (Beta = .154) and place (Beta = .114), respectively.

Concept and Practice Based Instruction on Learning Outcome in Advanced Statistics for Research in Educational Administration

Subin Yurarach — 2024-12-30

This study aimed to achieve two objectives: (1) to compare the learning outcomes of doctoral students in the Educational Administration program enrolled in the course Advanced Statistics for Research in Educational Administration before and after instruction based on Concept and Practice Based Instruction; (2) to assess the students' satisfaction with the instructional approach employed in the course. The population consisted of 10 doctoral students in the program of Educational Administration. The study was conducted over a six-month period. There were two types of research instruments comprising (1) a test, and (2) a satisfaction assessment form. Data were collected directly by the researcher. Data analysis utilized descriptive statistics, including frequency, percentage, mean, standard deviation, and t-test. The findings indicated that: (1) the posttest mean scores of students’ learning outcomes, following Concept and Practice Based Instruction, were significantly higher than pretest scores at the 0.05 level; and (2) overall, the students expressed a high level of satisfaction with the course. The aspects receiving the highest satisfaction ratings were instructor characteristics and learning support resources, both achieving equal mean scores. These were followed by satisfaction with instructional management and measurement and assessment, respectively.

Approach to Development of Local Economic Capital to Increase the Capacity of Community Enterprise Entrepreneurs in Phetchaburi Province

Chumpon Rodjam — 2024-12-30

The objectives of this research are (1) to analyze the causal relationship pathways that influence the development of local economic capital to increase the capacity of community enterprise entrepreneurs in Phetchaburi Province. (2) To create guidelines for the development of local economic capital to increase the capacity of community enterprise entrepreneurs in Phetchaburi Province, and (3) to examine guidelines for the development of local economic capital to increase the capacity of community enterprise entrepreneurs in Phetchaburi Province. Using quantitative and qualitative research methodologies, data were collected from a sample of community enterprise entrepreneurs in Kaeng Krachan District, Phetchaburi Province. 360 people to study related factors. After that, it was brought to 9 experts to analyze and create the guidelines through group discussions, and then to 5 other experts to evaluate the guidelines for implementation. Structural Equation Models and Path Analysis The qualitative data section uses content analysis. The results show that the strategy of market and social capital has a positive direct influence on local economic capital and competitiveness. Local economic capital is an important transmission variable. The proposed development approach consists of 5 main approaches, 24 processes and 74 methods, covering multi-dimensional development. Social capital, innovation and technology, sustainability, and competitiveness. This approach has been evaluated at the "most" level in terms of accuracy, appropriateness, The average value is between 4.57 and 4.62, reflecting the potential for implementation to develop community enterprises in Phetchaburi Province in an efficient and sustainable manner.

Community Management Innovations to Strengthen the Local Economy of Agricultural Tourism Community Enterprises in Samut Songkhram Province

Chumpon Rodjam — 2024-12-30

The purpose of this research is to study the situation and needs of community management to create and evaluate community management innovations. Development of production capacity of goods and services marketing promotion in terms of taming community tourism routes and human resource development to strengthen the local economy of agricultural tourism community enterprises, Samut Songkhram Province. The sample of the research consisted of (1) 30 community leaders, (2) a group of 200 members, (3) 30 representatives of the chairman and community enterprises, and (4) 5 qualified people for the evaluation. Group discussion questionnaire for exploratory component analysis satisfaction assessment questionnaire and development model audit assessment questionnaire. The data analysis used the mean and standard deviation methods and content analysis.

The results of the study show that (1) the situation of community management in three main areas: production of goods and services, linking tourism routes, and human resource development, (2) creating community management innovations, including the development of packaging and the creation of brand identity of community products. Promotion of agricultural tourism and development of human resource training courses. (3) evaluation of community management innovations using 4 aspects of evaluation found that the innovations are accurate. Suitability It received a high evaluation score which can be used as a guide for community management to strengthen the local economy of agricultural tourism community enterprises in Samut Songkhram Province.

The Impact of Consumer Ethnocentrism, the Seeking of Novelty, and the Authenticity on Attitude and Purchase Intention of Thai Cultural In-app Purchasing in Video Game

Pachoke Lert-asavapatra — 2024-12-30

The purpose of this research is to develop and examine a causal relationship model between electronic word-of-mouth (eWOM) communication and its influence on attitudes and purchase intentions towards video game products infused with consumer authenticity in Thailand. Additionally, the study aims to investigate the direct, indirect, and overall effects between eWOM communication and its influence on attitudes and purchase intentions towards video game products containing elements of authenticity from the consumer's perspective in Thailand. A sample size of 400 respondents was determined, and the data were analyzed using statistical software to assess the alignment between the empirical data and the structural equation model (SEM) developed based on a literature review.

The results of the structural equation model analysis indicate consistency with the empirical data, with goodness-of-fit indices as follows: CMIN/df = 2.329, GFI = 0.904, NFI = 0.901, RFI = 0.915, IFI = 0.919, TLI = 0.940, CFI = 0.928, and RMSEA = 0.067. The hypothesis testing results reveal that consumer ethnocentrism and authenticity have both direct and indirect effects on attitudes and purchase intentions towards in-game supplementary products, with statistical significance at the 0.001 level.

A Model of Technology Integration for Teaching for University Instructors in Guangxi, China

Yang Liu — 2024-12-30

This study developed a model to enhance technology integration for university instructors in Guangxi, China. The objectives of the study were: 1. To determine the factors that influence the development of technology integration for teaching for instructors, 2. To identify the current level of technology integration for teaching for university instructors in Guangxi, China, 3. To find the significant demographic characteristics and influencing factors that influence technology integration for teaching for university instructors in Guangxi, China, 4. To develop a model to enhance technology integration for teaching for university instructors in Guangxi, China. This study used mixed-methods explanatory research. The sample was 618 instructors from five universities in Guangxi. Findings were instructors mostly used technology for Substitution and Augmentation purposes (M = 3.81, SD = 0.92; and M = 3.79, SD = 1.07), and use at the Modification and Redefinition level was moderate to low (M = 3.04, SD = 0.72; M = 2.15, SD = 0.95). Academic discipline was correlated with technology integration. The significant factors influencing technology integration for teaching included performance expectancy, social influence, facilitating conditions, and effort expectancy in that order. The estimated regression equation was Use Behavior = -0.296 + 0.310* Performance Expectancy + 0.213* Effort Expectancy + 0.269* Social Influence + 0.233* Facilitating Conditions. The developed model can assist administrators to encourage more technology use by focusing on the significant factors.

A Model for Enhancing Students' Self-Management Skills in Public Universities in Guiyang City, Guizhou Province, China

Ying Gu — 2024-12-30

The objective of this study was to develop a model for enhancing self-management skills among university students in public universities in Guiyang City, Guizhou Province, China. Using a mixed-methods approach, the research involved a stratified random sample of 1,509 students from three major universities in Guiyang, ensuring a diverse and representative sample. The study focused on seven key self-management skill areas: Self-Motivation, Social Skills, Time Management, Emotional Regulation, Healthy Habits, Goal Setting and Execution, and Learning Strategies. Data analysis utilized the Priority Needs Index (PNImodified), with results indicating a mean PNImodified value of 0.461 for overall self-management skills. Self-Motivation (0.599), Social Skills (0.549), Time Management (0.501), Emotional Regulation (0.480), and Healthy Habits (0.471) were identified as priority areas for improvement, while Goal Setting and Execution (0.302) and Learning Strategies (0.30) were recognized as relative strengths. The model development was based on the identified priority areas, incorporating key theories to build a conceptual framework. The model was then validated by a panel of experts, ensuring its applicability and effectiveness in enhancing self-management skills. This study provides valuable insights for educators and policymakers, offering targeted recommendations for interventions to improve students' self-management skills in Chinese universities.

Integrative Research: Concept, Types, and Applications

Subin Yurarach — 2024-12-30

This academic article aims to study the definition and types of integrative research, as well as to analyze its advantages and limitations. It also offers recommendations for future development of integrative research. The article highlights the importance of integrative research as a tool capable of addressing complex problems in modern society, where many issues require collaboration from multiple disciplines. Examples include climate change, health issues, and sustainable development, all of which demand perspectives and analyses from various dimensions. Additionally, the article presents case studies from both Thailand and the international context, demonstrating the success of integrating knowledge from multiple disciplines. However, despite the advantages of integrative research, there are several limitations that need to be addressed in order to enhance the effectiveness of interdisciplinary collaboration.

The importance of the Muslim world in Thailand's perspective: A case study of Saudi Arabia's Vision 2030

Jihad Maluleem — 2024-12-30

For the academic article on the importance of the Muslim world from a Thai perspective: a case study of Saudi Arabia's Vision 2030, the objective is to study the Muslim world, which plays an important role in the international political arena. and has had good political, economic, social, and cultural relations with Thailand for a long time and continuously. The results of the study and review of related literature will show that, from a Thai perspective, The Islamic world is a world with a total population of approximately 2 billion people, or approximately 1 in 5 of the worlds, located in an important strategic location in the world. This is especially true in areas known as the Middle East or Western Asia, South Asia, Central Asia, Southeast Asia, Africa, and some European countries, such as Turkey, that overlap with Europe and Western Asia at the same time. However, the academic article on the importance of the Muslim world from a Thai perspective: a case study of Saudi Arabia Vision 2030 will specifically focus on the study of the Muslim world known as West Asia or the Middle East, including studying Saudi Arabia's Vision 2030 as a main aspect. This academic article will study Thailand's perspective on the Muslim world and the long-standing relationship between Thailand and Saudi Arabia. However, the change occurred in the murder case of a Saudi diplomat and businessman that happen in Thailand more than 30 years ago also contributed to the destabilisation of relations between the two countries.

However, from Thailand's perspective, resuming relations after 32 years will be a good opportunity to re-establish full relations under the Thai Government and Crown Prince Muhammed bin Salman, who developed the country under the Vision 2030 accordingly.

Keywords: โลกมุสลิมมุมมองของไทย วิสัยทัศน์ซาอุดีอาระเบีย 2030