Journal of Innovation and Management

Ariyasacca 4 and SEM

Subin Yurarach — 2024-04-04

The three objectives of this academic paper are (1) to explain the concepts of Ariyasacca 4 (the Four Noble Truths) and Structural Equation Model (SEM), (2) to explain the similarities and differences between Ariyasacca 4 and SEM, and (3) to propose the guidelines for applying Ariyasacca 4 and SEM in social science research. The main points in the article include the concepts of Ariyasacca 4 and SEM, the similarities and differences between Ariyasacca 4 and SEM, and the guidelines for applying Ariyasacca 4 and SEM in social science research. Ariyasacca 4 is a Buddhist principle that can be applied in educational research while SEM is an advanced statistical analysis technique. The two concepts are different but related in terms of cause-and-effect analysis that can be integrated and applied in the design of social science mixed-methods research.

The Synthesis of Higher Education Innovation and Utilization for Private Higher Education Institutions in Thailand

Subin Yurarach — 2024-04-04

The objectives of this research were (1) to synthesize and classify the categories of higher education innovation in Thailand, (2) to analyze the categories of higher education innovation for private higher education institutions in Thailand and the utilization of those higher education innovations, and (3) to extract lessons learned of good practices of higher education innovation for private higher education institutions in Thailand. Samples consisted of research on topics related to higher education innovation, higher education innovations that are good practices, and researchers or innovators who create higher education innovations. The three kinds of research instruments were a data record form, a survey questionnaire, and an in-depth interview form. Data was collected during July 2023 - February 2024. Descriptive statistics and content analysis were used to analyze the data. The major research findings were as follows: (1) there were 214 synthesized Higher Education (HE) innovations and most of them were innovations from autonomous Higher Education Institutions (26.17 %), followed by government HEIs (25.23 %) and Rajabhat Universities (25.23 %), private HEIs (20.10 %) and Rajamangala University of Technology (3.27 %), respectively, (2) HE innovation is divided into 6 types: 1) Innovation in curriculum and learning management, 2) innovation in manpower production and development, 3) technology innovation, 4) innovation in new mechanisms or processes, 5) social innovation, and 6) database innovation, and (3) HE innovations that are 5 good practices and lessons learned include 1) a short-term income-generating and high-impact training course, 2) a system for checking students into class using facial recognition technique, 3) Sustainability Driving Model: UPC4Local-SDGs Action Model, 4) Merli Process Management System and AGI Platform, and 5) New Learning and Teaching Management Platform for the Post-COVID-19 Era.

Qualitative Characteristics of Useful Financial Information Increasing Competitive Advantages in Small and Medium Enterprises (SMEs) in Bangkok

Anocha Rojanapanich — 2024-04-04

This paper aims 1) to identify qualitative characteristics of useful financial information and competitive advantage levels in small and medium enterprise (SMEs) in Bangkok areas and 2) to investigate qualitative characteristics of useful financial information increasing competitive advantages in small and medium enterprises (SMEs) in Bangkok areas. A sample group was 400 accounting executives. Data collection was performed by questionnaires. Standard deviation (S.D.) and multiple regression analysis were applied in data analysis. All statistical analysis was performed by SPSS.

It was revealed that 1) overall, most participants had the most favorable view on the importance of qualitative characteristics of the useful financial information (x̄ = 4.27) while the competitive advantage aspects was, overall, in favorable view (x̄ = 4.00) and 2) qualitative characteristics of financial information in regard to decision-making, comparability, verifiability and comprehensibility affected the competitive advantages in small and medium enterprises (SMEs) with statistical significance at .05 level.

The Enhancement of Business Performance in Eastern Special Economic Zone: A Mediating Role of Supply Chain Flexibility

Wanthanee Mekwilai — 2024-05-27

This research aimed (1) to study the levels of Business Performance (BP), Logistics Flexibility (LF), and Supply Chain Flexibility (SCF), and (2) to study the mediating role of SCF on BP. The sample consisted of 360 entrepreneurs of businesses in EEC. The stratified random sampling by area was used. The questionnaires were distributed, and data were analyzed with Confirmatory Factor Analysis and Structural Equation Modeling. The research findings revealed that: (1) the levels of BP, EU, LF, and SCF were at a high level, and (2) LF and SCF had a direct positive effect on BP and LF had a positive direct effect on SCF. Such findings can be used as guidelines for improving their business performances. Moreover, Government agencies can use the results of this study to formulate policies for helping entrepreneurs. Academicians and interested people can study the research findings and conduct further research.

Cultural Tourism Promotion of Dong Lakhon Subdistrict of Mueang Nakhon Nayok District in Nakhon Nayok Province

Patcharee Klommeung — 2024-06-16

The two objectives of this research were (1) to examine the current state of cultural tourism promotion and (1) to propose guidelines for developing the promotion of cultural tourism in the Dong Lakorn Subdistrict, Mueang Nakhon Nayok District, Nakhon Nayok Province. A sample of 381 individuals participated in the study, providing quantitative data through questionnaires. Qualitative data were collected through interviews with 20 key informants from Tourism Authority of Thailand, Nakhon Nayok Province, and community leaders in Dong Lakorn Subdistrict. Data analysis employed both descriptive statistics for quantitative data and inductive interpretation with logical analysis for qualitative insights. The findings revealed that overall cultural tourism promotion, encompassing service provision, marketing, and tourist activities, was at a high level. The study proposes guidelines for enhancing cultural tourism in Dong Lakorn Subdistrict, including the development of tourist attractions and activities, establishment of cultural tourism routes, provision of services, cultural tourism management, and organization of promotional activities and tourism marketing.

Online Marketing Channels of Natural Silk Protein Lotion Products of Bansiewnoi Woman Weaving Group, Muang District, Chaiyaphum

Seksak Prabpala — 2024-06-16

The purpose of this research was to develop online marketing channels for the natural silk protein lotion products of Bansiewnoi Woman Weaving Group, Muang District, Chaiyaphum Province. Quantitative and qualitative research were conducted. The key informants are leaders and group members of Bansiewnoi Woman Weaving Group, Muang District, Chaiyaphum Province. Questionnaires and semi-structured interviews were used as research tools. The results revealed that (1) a farmer who raises tilapia in Lampatow, most are of marital status, graduated from elementary school, aged 40-50 years old, whose main occupation is freelance, has an average monthly income of 5,001-8,000 baht, and has been experienced in silk weaving and silk protein skin lotion products for five years or more, and (2) Women's groups have distribution channels mainly through offline channels. The process of developing online marketing channels for natural silk protein lotion products includes forecasting future product demand trends, studying the behavior of target customer groups, considering product highlights, creating appropriate content, and selecting online channels. Bansiewnoi Woman Weaving Group places importance on communicating through online channels by using Shopee and Facebook page as online channels to communicate with target customers, using the store and page name, "Natural Silk Protein Lotion”.

The Development of Green Office Building Assessment Criteria in Thailand in the New Normal Era

Chunyarat Nititerapad — 2024-06-16

This research aims to study and compare green building assessment criteria in Thailand and those in other countries, including studying office building management in the new normal era, as well as to propose guidelines for the development of green office building assessment criteria in Thailand in the new normal era. This qualitative research investigated green building assessment criteria in Thailand and those in other countries, consisting of the websites: Thai's Rating of Energy and Environmental Sustainability (TREES), Leadership in Energy and Environmental Design (LEED), WELL Being Standard (WELL), Comprehensive Assessment System for Building Environmental Efficiency (CASBEE), and Building Research Establishment Energy and Environmental Assessment Method (BREEAM) and related documents, as well as collected verbal accounts from five experts related to office building management and green building assessment. Data were then analyzed using content analysis and gap analysis techniques. The findings showed that, in addition to the three factors of place, people, and process, on which the office building management in the new normal era concentrates, building managers had to allocate the operating budget for maximum value as well. Due to the spread of the Coronavirus Disease 2019, affects the operations of various business organizations and the overall economy. As a result, business organizations reduced business profits while there was an increasing cost for implementing building management measures and policies to build the confidence of tenants and building users. However, most green building assessment criteria still focused on the energy consumption and the environment of the building. Therefore, the development of green office building assessment criteria in Thailand in the new normal era should add more criteria on health and well-being of tenants and building users.

Analysis of Full-Time Equivalent Students (FTES) per Full-Time Faculty Members for Academic Years 2020-2022 for Development of Educational Administration at Prince of Songkla University, Phuket Campus

Anisa Kanadphol — 2024-06-26

This study aimed to analyze the Full-Time Equivalent Students (FTES) at Prince of Songkla University, Phuket Campus from 2020 to 2022, aiming to enhance educational management. Data on Full-Time Equivalent Students (FTES) and faculty headcount were analyzed using predefined formulas. Deviations from the standard and average student-to-faculty ratios were examined. Strategic challenges, advantages, and opportunities were analyzed using the SWOT and PESTEL frameworks. Over the three academic years, FTES to faculty ratios were found as follows: for the F01 group, 13.89%, 13.00%, and 11.14% respectively; for the F02 group, 11.33%, 8.89%, and 8.61%; for the F03 group, 8.49%, 8.40%, and 10.43%; and for the F04 group, 6.00%, 5.37%, and 6.24% respectively. All groups had deviations from the standard not exceeding 10%, scoring below the set standard of 5. Prioritizing educational management development through the 'PHUKET' model.

The Entrepreneurial Characteristics and Challenges of the Latent Entrepreneur: A Systematic Review

Kanokporn Somprasong — 2024-06-26

Entrepreneurship is crucial for innovation, employment, and economic growth. Apart from successful entrepreneurs, there's a less visible group called latent entrepreneurs, who have the potential to start businesses but haven't done so yet. Scholars are increasingly focusing on entrepreneurial characteristics and challenges encountered by potential entrepreneurs. The objective of this literature review is to explore what are latent entrepreneurs' entrepreneurial characteristics and challenges. Data was drawn from EBSCO, SCOPUS, and TCI, consisting of 17 peer-reviewed articles published between 2001 and 2024. Collected data were analyzed using thematic analysis. The literature review contributes to comprehension of recent entrepreneurial characteristics and challenges faced by latent entrepreneurs. It provides policy recommendations and guidelines that will encourage or support latent entrepreneurs to feel more confident in managing their own business firms through the collaboration of responsible and related organizations.

A Study of Correlation between English Speaking Ability and Self-Directed Learning by Blended-Coaching Instruction in a Foundation English Course among Thai EFL Undergraduate

Piboon Sukvijit Barr — 2024-06-26

This study intends to investigate the correlation between English-speaking ability and self-directed learning by employing Blended-Coaching Instruction (BCI). The population were 3,521 undergraduate students enrolled in the ENG111 Everyday English course at Sripatum University, ranging from the first to fourth years. Purposive sampling was used to select the sample group of 171 students, split into 4 classes, from 9 faculties and 3 colleges. This study was designed as experimental research using the one-group pretest-posttest design. As for data collection, six weeks were dedicated to educating and collecting data using the BCI technique. This instructional technique included five steps— (1) Self-paced online learning, (2) Preparation (Self-learning), (3) Review & Inquiry (face-to-face), (4) Presentation (face-to-face), and (5) Feedback (face-to-face). The research instrument was a self-directed English learning ability test. Pearson’s correlation coefficient was used for data analysis. The results showed a significant difference at a .01 level of significance in the relationship between English-speaking ability and self-directed learning. Therefore, it can be concluded that EFL undergraduate students with high scores in English-speaking ability have a high level of self-directed learning, and conversely, students with high self-directed learning also have high English-speaking ability. This research proposes academic recommendations and suggestions for classroom teaching strategies and future research.