Journal of Innovation and Management

FACTORS AFFECTING THE WORK EFFICIENCY OF PERSONNEL AT THE DEPARTMENT OF LANDS UNDER LOWER CENTRAL PROVINCIAL CLUSTER 1.

2025-09-01T09:43:03+07:00

This research studied factors affecting the work efficiency of personnel. The research sample included personnel of the Land Department, Lower Central Provincial Cluster 1, namely Kanchanaburi, Ratchaburi, and Suphan Buri, with a total population of 409 people. The sample size was calculated to be 202 people. To obtain more reliable and accurate data, the researcher distributed 350 questionnaires and received back 307 questionnaires. The statistics were used to analyze the data, including frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and enter multiple regression analysis. The results of this study were as follows: The motivational factors in terms of job description, responsibilities, achievement, recognition, and Hygiene motivation factors in terms of interpersonal relationships significantly impacted work efficiency, at a significance level of 0.05. The benefits gained from this research can be applied by executives in management to create motivation to increase work efficiency.

Service Marketing mix and trust affecting the decision to purchase customized fertilizer of members of the Laplae Agricultural Cooperative Limited, Uttaradit Province

2025-06-06T16:32:02+07:00

This research aimed to study the importance of service marketing mix, trust, and decision-making to buy customized fertilizer of members, and the service marketing mix and trust that affect the decision-making to buy customized fertilizer of members of Laplae Agricultural Cooperative Limited, Uttaradit Province. The sample group was 382 members of Laplae Agricultural Cooperative Limited, selected by quota sampling. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and multiple regression analysis. The results of the research found that the service marketing mix, trust, and decision-making to buy customized fertilizer were at a high level. The results of the multiple regression analysis at the 0.05 significance level revealed that the service marketing mix in terms of promotion, product, service process, distribution channel, and personnel affected the decision-making to buy customized fertilizer of members of Laplae Agricultural Cooperative Limited, Uttaradit Province, and could predict the decision-making by 81.3 percent, and trust, understanding, care and giving, commitment, communication, and reliability. Affecting the decision to purchase tailor-made fertilizer of members of the Laplae Agricultural Cooperative Limited, Uttaradit Province, by being able to predict the decision to purchase tailor-made fertilizer at 83.5 percent.

A Study of Information Literacy of the Elderly in Dusit District

2025-07-15T18:02:48+07:00

This research aimed to study the level of information literacy in the elderly and compare the information literacy of the elderly based on gender, age, educational level, and occupation. Samples were 400 elderly persons of age over 60 years, living in Dusit District. The research instrument was a questionnaire consisting of two parts, part 1 of the questionnaire covered the personal characteristics of the respondents, and part 2 focused on the level of information literacy. Data analysis was made by using percentage statistics mean and standard deviation, and testing the research hypotheses by using T-test and F-test. It was found that the level of information literacy , both overall and in each aspect of the elderly was rather low (x̄ = 2.09), the comparison of the literacy by gender showed it had no significant difference while the difference of age and occupation made variation of literacy at 0.01.

An Analysis of Test Result and Guidelines for Enhancing the Quality of the Sripatum University Test of English Proficiency (SPU-TEP)

2025-07-08T13:41:51+07:00

This article consists of three main objectives: (1) to analyze the English proficiency test scores of Sripatum University students, (2) to examine the difficulty levels and discrimination indices of the Sripatum University Test of English Proficiency (SPU-TEP), and (3) to propose approaches for improving the English proficiency test for higher education students. The sample consisted of 220 undergraduate students from Sripatum University, who took the test. Data were collected by the research team and analyzed using basic statistics, item difficulty (p), item discrimination (D), and reliability values. The research findings revealed that (1) The test results of 220 students who took the English proficiency test (SPU-TEP), which consisted of 100 items, revealed that the average score was at a moderate level (M = 68.90, SD = 13.01). When comparing the English proficiency levels with the CEFR, it was found that the majority of students were at the B2 level (42.80%), followed by B1 (37.40%), A2 (6.58%), and A1 (0.82%), respectively. (2) The item difficulty (p) of the SPU-TEP listening section ranged from 0.08 to 0.98, while that of the reading section ranged from 0.27 to 0.95. The item discrimination (D) for the listening section ranged from -0.10 to 0.72, and for the reading section, from -0.11 to 0.71. (3) The suggested approaches for improving the English proficiency test include revising the test structure and content, incorporating more diverse listening formats in the listening section, and adding more analytical and inferential items in the reading section.

Influences of Service Quality and Satisfaction affecting the Loyalty among Tourist of Public Transport in Prachuapkhirikhan

2025-07-14T14:32:37+07:00

This research aimed to 1) examine the levels of service quality, satisfaction, and loyalty among tourists using public transportation in Prachuap Khiri Khan province; (2) analyze the influence of service quality and satisfaction on loyalty; and 3) develop a causal relationship model to predict loyalty. A questionnaire was administered to 300 tourists who had previously used public transportation services in the province. Data were analyzed using structural equation modeling (SEM). The findings revealed that 1) satisfaction has the highest overall average of 3.87 with a standard deviation of 0.942 2) service quality had a direct influence on satisfaction and both direct and indirect influences on loyalty through satisfaction and 3) the created structural model matched the actual data (perfect fit), with the following fit scores CMIN/df = 2.267, GFI = 0.962, NFI = 0.959, RFI = 0.939, IFI = 0.977, TLI = 0.965, CFI = 0.977, and RMSEA = 0.065. The results suggest that the proposed model can serve as a practical framework for improving public transportation systems to tourist expectations and enhanced loyalty.

The Synthesis of Concepts for Developing Tools for CSR Activities and Sustainability Accounting Reports

2025-09-26T15:21:44+07:00

This article is documentary research by reviewing and synthesizing related research from national and international academic journal databases. It presents the synthesis of concepts to develop tools for organizing corporate social responsibility (CSR) activities in various formats through a systematic process of organizing activities in 3 components: input, process, and output. The objectives are: 1) Synthesize concepts in developing tools for organizing CSR activities to be aligned with organizational objectives; 2) To extract lessons from good practices of managing the steps in organizing CSR activities to be aligned with the organization's direction; and 3) To study the guidelines for reporting the results of CSR activities that are consistent with ESG information disclosure in sustainability accounting. The study found that: 1) Concept synthesis can systematically define the nature of activities, establish activity boundaries, and lead to proper implementation by designing them based on the operator's skills. 2) Lessons learned as operational guidelines enable clear and appropriate sequencing of operational steps toward goals. 3) Accounting reporting demonstrates a direct link to socially responsible business practices, managing environmental disclosure under the principles of environmental, social, and governance (ESG).

Logistics Factors Influencing Customer Trust and Satisfaction: An Online Clothing Retailer’s Perspective

2025-10-21T13:54:44+07:00

The growth of e-commerce in Thailand's online clothing sector has transformed the market, with individual retailers emerging as key players. However, logistics service quality remains a major obstacle impacting customer trust and satisfaction, especially for sellers on platforms like Facebook, LINE, TikTok, Lazada, and Shopee. This study investigates the relationships among logistics service quality, delivery performance, price transparency, customer trust, and customer satisfaction. Utilizing a quantitative approach, data were collected from 420 active online clothing sellers and analyzed using Structural Equation Modeling (SEM). The results reveal that service quality, delivery performance, and price transparency all have significant positive effects on customer trust, with service quality exhibiting the strongest influence (β = .394). Furthermore, customer trust itself is a strong direct predictor of customer satisfaction (β = .589) and acts as a full mediator between the logistics factors and satisfaction. The model explains a substantial portion of the variance, accounting for 38.4% in customer trust and 34.7% in customer satisfaction. These findings underscore the critical importance of prioritizing trust-building through operational excellence and transparent communication to enhance customer satisfaction and foster long-term loyalty for online clothing retailers in Thailand.

Service Innovation and 4E Marketing Strategy Influencing the Service Usage Decision of Chinese Students at the Academic Service Center, Office of Academic Resources and Information Technology, at a Rajabhat University in Bangkok

2025-10-21T13:49:04+07:00

This research aimed to: 1) Study the levels of service innovation, 4E marketing strategy, and the service usage decision among Chinese students at the Academic Service Center, Office of Academic Resources and Information Technology. 2) Study the influence of service innovation and 4E marketing strategy on the service usage decision of these students. This study employed a quantitative research methodology. Data were collected from a sample group of 207 Chinese students from the College of Innovation and Management who had utilized the services of the Academic Service Center. A questionnaire, verified for validity and reliability, was used as the research instrument. Hypotheses were tested using multiple regression analysis. The research findings were as follows: 1) Regarding perception levels, service innovation was rated at the highest level overall ( =4.75). The 4E marketing strategy was at the highest level overall ( =4.73). The service usage decision was also at the highest level overall ( = 4.74). Furthermore, hypothesis testing revealed that the service innovation factors influencing the service usage decision at the Academic Service Center were, in descending order of influence: information, process, technology, and environment. The 4E marketing strategy factors influencing the service usage decision were: Experience, Relationship, and Value. The predictive correlation coefficients among all variables did not exceed 0.80.

Development Guidelines for Promoting and Raising the Quality of Life for the Elderly in Nakhon Pathom Province

2025-09-26T15:16:25+07:00

This research aimed to study the quality of life of the elderly in Nakhon Pathom, examine the relationship between various factors and their quality of life, and propose development guidelines. A mixed-methods approach was employed. Quantitative data collected from 400 older adults and qualitative data obtained through in-depth interviews with 15 participants. The results showed that most of the elderly were in their early years (60–69 years). The overall quality of life was moderate (mean 3.13) The factors that positively influenced the quality of life were education level (β = .112), carriership (β = .193), right to medical care (β = .316), housing security (β = .151), participation in community occupational groups (β = .614), participation in community activities (β = .350), health preparedness (β = .240), and preparation for retirement (β = .253). Qualitative data corresponds to quantitatively by highly educated older adults. They have their own house and receive medical treatment rights. Participate in community activities and be prepared both physically and professionally. Tend to have a higher quality of life.

Primary Factors Influencing the Well-Being of Retirees in Krabi Province

2025-11-06T13:53:26+07:00

This research aimed to investigate the primary factors influencing the well-being of retirees in Krabi Province, employing a structural equation model. The sample consisted of 300 retired individuals in Krabi, obtained through multi-stage sampling. The research instrument was a 5-point Likert-scale questionnaire. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The findings revealed that all latent variables were rated at a high level. The developed causal structural model demonstrated an excellent fit with the empirical data, with all key fit indices meeting the standard thresholds: Relative Chi-Square (c²/df) = 2.724, RMSEA = 0.076, CFI = 0.958, GFI = 0.920, and NFI = 0.935. The path analysis indicated that Perceived Value and Benefits (PVB), Attitude Formation (ATF), and Living Environment (LIE) had significant direct effects on Physical Activities and Social interaction (PAS). Furthermore, all four constructs significantly directly influenced Well-Being (WBE), with Attitude Formation (ATF) exhibiting the highest total effect (β = 0.325). PAS also served as a significant partial mediator. The model accounted for 39% of the variance in well-being. This study led to the development of a “Well-Being Enhancement Model,” which provides a valuable framework for policy planning and service design to improve the quality of life for retirees sustainably. However, this research has limitations regarding the study area, as data were collected only in Krabi Province, which may have social and cultural contexts different from those of other areas. Therefore, the results should be applied with caution.

The Relationship Between Board and Executive Compensation and Tax Planning of Listed Companies on the Stock Exchange of Thailand

2025-06-19T10:52:38+07:00

Compensation may serve as a motivation for board members and executives to engage in tax planning. This study aims to examine the relationship between board and executive compensation and tax planning. Data are collected from 693 listed firms in Thailand during 2022–2023. The results show that board compensation is positively associated with tax planning measured by the generally accepted accounting principle's effective tax rate and the ratio of tax expenses to total assets, indicating a tendency for the company to engage in less tax planning. This reflects that increasing board compensation may strengthen its governance role, emphasizing tax transparency. Meanwhile, there is no significant relationship between executive compensation and corporate tax planning.

Causal factors of Becoming an Innovative Organization and Business Performance of Service-Sector Small and Medium-Sized Enterprises (SMEs) in the Accommodation Industry in Thailand

2025-08-29T11:11:46+07:00

This study aims to examine the levels of causal factors influencing the development of innovative organizations and business performance of small and medium-sized enterprises (SMEs) in the service sector, with a particular focus on the accommodation industry in Thailand. It also investigates the relationships and causal influences among service quality, digital transformation, strategic management, innovative organizations, and business performance, and proposes a structural model explaining these relationships. The sample consisted of 380 entrepreneurs and supervisory-level employees aged 20 years and above, working in accommodation-sector SMEs and registered with the Thai Small and Medium Enterprise Entrepreneurs Association. Data were analyzed using statistical software at a significance level of 0.05. Statistical techniques included descriptive statistics, confirmatory factor analysis (CFA), and model fit analysis to assess the consistency between the proposed model and empirical data. The findings indicate that service quality, digital transformation, strategic management, innovative organization, and business performance were all perceived at a high level. Service quality, digital transformation, and strategic management demonstrated strong correlations and significant causal effects on innovative organizations (0.90) and business performance (0.96). The proposed A-com Model effectively explained 90% of the variance in innovative organizations and 96% of business performance, with satisfactory goodness-of-fit indices. This study contributes to a deeper understanding of the key drivers of innovation and performance in accommodation-sector SMEs. The findings offer a useful theoretical and practical framework for future research and can support policymakers and relevant agencies in developing innovation-driven strategies. Additionally, SMEs can apply the results for organizational self-assessment, strategic planning, and enhancing competitiveness, sustainability, and adaptability in the digital and post-COVID-19 era.

Luxury Tourism: Trends, Behavior, and Sustainability in the Modern Era - A Literature-Based Analysis

2025-07-08T10:28:08+07:00

Luxury tourism is one of the fastest-growing industries and plays a significant role in the global economy, particularly in the modern era shaped by the impact of the COVID-19 pandemic. This global event has significantly altered traveler behavior and expectations. Tourists in this segment seek elevated, exclusive, and personalized experiences that distinguish luxury tourism from conventional travel, especially in terms of service quality, uniqueness, and customization. This literature-based study aims to analyze key concepts related to luxury tourism, including the distinctive characteristics of luxury travelers, their behaviors and trends across regions, and the application of Maslow’s hierarchy of needs to luxury travel experiences. It also explores the defining features that set luxury tourism apart and drive its continued growth. Furthermore, the study examines the increasing emphasis on sustainability and the role of technology in shaping industry to align with changing consumer demands. The objective of this article is to propose a conceptual framework and strategic recommendations that can be applied in both academic and practical contexts—particularly in the development of luxury tourism products, services, and policies that are responsive to the contemporary global landscape, while also offering insights for effective marketing strategies in an increasingly competitive market.

A Conceptual Framework for Developing Professional Standards for Researchers and Innovators in Thai Higher Education Institutions

2025-07-24T13:08:51+07:00

This article has two objectives: (1) to describe the concept of professional standards and the competency frameworks for researchers and innovators at both national and international levels; and (2) to analyze, synthesize and propose a conceptual framework for developing professional standards for researchers and innovators that is appropriate to the context of Thai higher education institutions. This is done by referencing and comparing internationally recognized frameworks, including (1) the Professional Standards Framework (PSF) of the United Kingdom, (2) the Researcher Development Framework (RDF) of Vitae, (3) the Innovation Competency Framework (ICF) of the National Innovation Agency (NIA), (4) the Innovation Talent Development Framework (ITDF) of the Office of National Higher Education Science Research and Innovation Policy Council (NXPO), and (5) the European Framework for Research Careers (EFRC) of the European Union. The results of the analysis and synthesis led to a draft conceptual framework for developing professional standards for researchers and innovators in Thai higher education institutions. This framework classifies the competency structure of researchers/innovators into four levels: (1) Associate Fellow Researcher/Innovator (AFRI): entry-level researchers/innovators; (2) Fellow Researcher/Innovator (FRI): researchers/innovators at the institutional level; (3) Senior Fellow Researcher/Innovator (SFRI): leaders of research/innovation development projects; and (4) Principal Fellow Researcher/Innovator (PFRI): research directors or policymakers driving research and innovation.