Journal of Innovation and Management
https://so03.tci-thaijo.org/index.php/journalcim
<p>Journal of Innovation and Management Suan Sunandha Rajabhat University is an academic journal and the main objective of the journal is to promote and disseminate quality and innovative academic research in the humanities and social sciences within 5 specific disciplines, namely</p> <p> </p> <p> (1) General Business, Management and Accounting</p> <p> (2) Management Information Systems</p> <p> (3) Management of Technology and Innovation</p> <p> (4) Organizational Behavior and Human Resource Management</p> <p> (5) Tourism, Leisure and Hospitality Management </p> <p>We welcome Research article, Academic article, and Book reviews that have not previously been published in other journals. Those who are interested can make a submission online (<a href="https://so03.tci-thaijo.org/index.php/journalcim/about/submissions">https://so03.tci-thaijo.org/index.php/journalcim/about/submissions</a>)</p> <p> </p> <p>ISSN (Print) 2465-4477<br />ISSN (Online) 2697-6277</p>en-US<p>See Publication Ethics <a href="https://so03.tci-thaijo.org/index.php/journalcim/Ethics">https://so03.tci-thaijo.org/index.php/journalcim/Ethics</a></p> <p> </p>[email protected] (ผศ.ดร.หทัยพันธน์ สุนทรพิพิธ)[email protected] (กัษมารา ศรสวรรค์)Fri, 29 Dec 2023 10:49:18 +0700OJS 3.3.0.8http://blogs.law.harvard.edu/tech/rss60Increasing the Standard of Catering Management for Healthy Chinese-Dishes in Nakhon Pathom Province
https://so03.tci-thaijo.org/index.php/journalcim/article/view/269223
<p>This research aims to (1) develop a food and beverage service process for a healthy Chinese-dishes business in Nakhon Pathom Province that meets standards, and (2) create a format for preparing healthy Chinese dishes in Nakhon Pathom Province. This research employs a research and development approach. The qualitative research utilized a sample group consisting of 19 Chinese-dish catering operators, 5 business organizing operators, 5 personnel from the government and private sector, 5 academic specialists, and 6 consumers selected through purposive sampling. The research tools include interview forms and a meeting recording form. The quantitative method involves a sample of 30 waiters, specifically selected using a research tool a quality assessment form. The qualitative data analysis employed content analysis, while the quantitative data analysis utilized descriptive statistics such as mean and standard deviation. The research results revealed that the food and beverage service process for Chinese catering businesses incorporates a service quality model (SERVQUAL) with five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Research findings on food safety, personal hygiene, and service standards revealed that when assessing the quality of food and beverage service standards for healthy Chinese catering businesses in Nakhon Pathom Province, the overall picture was found to be at the highest level ( = 4.50, S.D. = 0.63). Chinese banquet arrangements come in two formats: special occasion banquets and integrated banquet arrangements. The quality assessment of the format for preparing Chinese banquets for health in Nakhon Pathom Province overall was found to be at a high level ( = 4.42, S.D. = 0.70).</p>Nittaya Nagmyingyong, Saowanee Mahaprom, Noppadol Maneerat
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/269223Fri, 29 Dec 2023 00:00:00 +0700Social Innovation: The Study of Social Credit in China for Applicable Model in Thailand
https://so03.tci-thaijo.org/index.php/journalcim/article/view/272321
<p>The objectives of this research were (1) to study the development of Social Credit in China, (2) to study Social Credit in China nowadays, and (3) to present the model that will be applied in Thailand based on actual possibility. The research method is documentary research, which is conducted by gathering information and using various documents to review the content of social innovation and, finally, propose a model of social credit that will be applied in Thailand. The criteria for choosing documents are (1) Authenticity, (2) Credibility, (3) Representativeness, and (4) Meaning. The researcher proceeds with the document review by managing the documents with the narrative procedure and assessment quality comprising 20 Thai and 10 foreign language literature. The summary of the literature percentage is as follows: (1) Literature for Social Credit Development is 6 items (20%), (2) Literature for Learning Impact of Social Credit has 5 items (16.67%), (3) Literature for Cause and Effect for Solving Social Credit Problems has 5 items (16.67%), (4) Literature for Training Development has 4 items (13.33%), and (5) The literature for Paradigm Thinking to apply for Social Credit in Thailand is 10 items (33.33 %). The researcher presents the model of the Social Credit System which will be used in the context of Learning Dynamic in Thailand are (1) Core Responsible Organization, (2) Registration System, (3) Organized Training, (4) Standard Setting under good governance guidelines, (5) Giving Rewards in terms of Social Credit Score, (6) Annual Evaluation, and (7) Sustainable Development for social tranquility.</p>Nalinee na Nagara Raktham
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/272321Fri, 29 Dec 2023 00:00:00 +0700Developing Standards to Promote Research Based Learning in Science Technology and Innovation for Teachers Under the Office of the Basic Education Commission
https://so03.tci-thaijo.org/index.php/journalcim/article/view/272897
<p>This research aimed to develop the strategy to promote learning management in scientific, technological and innovative projects of teachers under the Office of the Basic Education Commission. It was research and development, comprising of 2 phases. The 1<sup>st</sup> phase was the study of the current condition, needs and factors supporting learning management, including 3 steps: (1) study the current condition and factors supporting learning management by analyzing the documents, (2) study the current condition and needs by inquiring 400 teachers by using stratified random sampling in each region, which has reliability at 95%, and (3) study the factors supporting learning management by interviewing 15 experts by using purposive sampling. The 2<sup>nd</sup> phase was the creation of strategy supporting learning management, verify the draft of strategy supporting learning management by holding a seminar with 15 experts by using purposive sampling. The findings were: (1) the result of the study of the current condition, needs, and factors supporting learning management: 1) the overall of the current conditional of teacher development in learning management was at the high level, and 2) the factors supporting learning management of teachers consist of the creation and/or development of curriculum, learning management design, learning activity arrangement, the creation and/or development of teaching aids, innovation, technology and learning resources, assessment and evaluation, the study, analysis, and synthesis to solve or develop learning, atmosphere arrangement supporting and developing learners, and teaching and developing attributes of learners, and (2) the result of the creation of strategy supporting learning management consists of 7 parts which are the vision, mission, and objective of the organization, 4 strategies, 7 projects, 17 activities, and 9 indicators whose the usefulness, probability, correctness, and appropriateness was at the highest level.</p>Phuriwat Khamaikawin
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/272897Fri, 29 Dec 2023 00:00:00 +0700The Influence of Quality and Credibility of Electronic Word-of-Mouth Information on Green Product Information Forwarding and Green Product Purchase Intentions
https://so03.tci-thaijo.org/index.php/journalcim/article/view/269321
<p>The objective of this research is to develop and examine a causal relationship model. Also, it examines the direct effect, Indirect effect, and total effect between information quality, information credibility, information usefulness, purchase intention, and forwarding information on green products via electronic word-of-mouth communication in Thailand. The researcher used quantitative research and collected data by distributing questionnaires via green products online channels such as Facebook, YouTube, and Instagram platforms, which obtained data from 400 samples. Structural equation analysis from the structural equation model was consistent with the empirical research. The results of the hypothesis test found that information quality, information credibility, and information usefulness affect purchase intention and forwarding information about green products, which is significant at the 0.05 level. Moreover, information quality and information credibility have a direct effect on information usefulness and have an indirect effect on purchase intention and information forwarding. It was also found that information quality and information credibility have different effects on information usefulness, which depends on situations and study topics. In terms of green product information from electronic word-of-mouth communication in Thailand, it was found that information credibility affects information usefulness more than information quality.</p>Nunchanok Daolomchan, Thirarut Worapishet
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/269321Fri, 29 Dec 2023 00:00:00 +0700Person-Organization Fit and Its Effects on Job Satisfaction and Turnover Intention: The Case of Hotel Employees in Bangkok, Thailand
https://so03.tci-thaijo.org/index.php/journalcim/article/view/273221
<p>The objectives of this study were to examine the relationship between person-organization fit and employee turnover intention and the role of job satisfaction in the relationship between person-organization fit and hotel employee turnover intention. The sample included 385 hotel employees in Bangkok, Thailand. The results from the analysis found PO fit to be positively and statistically related to job satisfaction but negatively related to turnover intention. However, job satisfaction does not significantly affect turnover intention. Therefore, the hypothesis on the mediation effect is not supported. The result from the Sobel test performed on SPSS also reconfirmed that there is no mediation effect of job satisfaction on the relationship between PO fit and turnover intention.</p>Saengdow Prasittisuk
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/273221Fri, 29 Dec 2023 00:00:00 +0700Politics of Local Politicians in Nonthaburi and Pathum Thani Provinces and Flood Management
https://so03.tci-thaijo.org/index.php/journalcim/article/view/269625
<p>This research aims to (1) investigate the political role of local politicians in flood management, (2) investigate the relationship between local politicians' values and flood management, and (3) investigate the cooperation and conflicts that occur during management. The qualitative research approach was employed using the techniques of documentary analysis and in-depth interviews. Data were collected from a survey form for the confirmation of data triangulation. The political roles of local politicians in flood management were directly related to an awareness of responsibility as representatives of the people from the election. The results find that local politicians’ roles consisted of assisting in urgent situations and coordinating with local administrative organizations in the areas and at a provincial level to request budget, equipment, staffing, and vehicles to prevent flooding in the areas and drain water. The political values correlated with the roles were economic value, faith value, and knowledge value, respectively. The conflicts consisted of conflicts in the areas, conflicts between areas of local administrative organizations in the provinces, and conflicts in the areas of connecting provinces. Local politicians were leaders in the talks and negotiations to foster understanding and coordinate with the local administrative organizations, the governing section of districts, provinces, and related agencies.</p>Teerasak Kerdsap, Nithita Siripongtugsin, Nattapong Boonlue
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/269625Fri, 29 Dec 2023 00:00:00 +0700The Impact of Organizational Citizenship Behaviors on the Relationship between CSR Perception and Contextual Performance in Textile Industry
https://so03.tci-thaijo.org/index.php/journalcim/article/view/273346
<p>The investigation of corporate social responsibility and organizational citizenship behavior has garnered significant attention from both practitioners and academics, leading to the development of organizational behavior research. The objective of this research is to investigate the impact of CSR perception on contextual performance in the textile sector in Thailand, with a particular focus on the mediating role of organizational citizenship behaviors. This study employed a probability sampling technique, which is stratified random sampling. The present study was carried out in the country of Thailand, with a sample size of 335 employees who were employed and participated as respondents. The results of this study indicate that the perception of CSR has a beneficial impact on contextual performance. This relationship is mediated by organizational citizenship behaviors. Hence, the research indicates the significance of improving contextual performance through the incorporation of organizational citizenship behaviors, as perceived through the lens of CSR.</p>Tidarat Pongvachirint
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/273346Fri, 29 Dec 2023 00:00:00 +0700Struggle of Karenni in Phetchaburi for Community Right under Thai State Context
https://so03.tci-thaijo.org/index.php/journalcim/article/view/269783
<p>This study aimed to (1) investigate the Thai nation-state in different contexts, including history, economic, and socio-cultural aspects in terms of the struggle of Karen in Phetchaburi, 2524 BC. – 2561 BC. Next (2), to explore the struggle of Karen against the laws, community rights, and identical culture. This study is qualitative research, and the data are collected using important documents, observation, in-depth interviews with key persons, and a group of 30 informants. The findings are as follows: (1) Regarding the contexts of the Thai nation-state in history, economic and socio-culture aspects through the struggle of the Karen, the Thai nation-state employed monopolistic centralization with Karen through four capitals, including physical capital, economic capital, informative capital, and symbolic capital. However, Karen people were capable of adapting to such circumstances, and the Thai nation-state gave them the opportunities to call for. Moreover, researchers found, (2) their struggle for indemnity was successful regarding the struggle of Karen against laws, community rights, and identical culture to create identity in the context of the Thai nation-state. Such a successful struggle was under pressure from the key mainstays, including Grandpa Kor-Ie, spiritual leader master Pod, and Billy, contributing to mobilizing the resources for their struggle. Once such resources were sufficient and the political opportunity structure was matured, Karen sued national park officials with full support from many different organizations. Moreover, the loss of Billy led them to struggle against community rights. Struggling against culture was also successful, and the Karen community has become a cultural tourist attraction and a significant landmark in Kang Krachan, Phetchaburi.</p>Apirat Udomsup, Nipon Sohheng
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/269783Fri, 29 Dec 2023 00:00:00 +0700The Effect of Service Innovation on Loyalty of Siam Commercial Bank Public Company Limited (SCB) Customers
https://so03.tci-thaijo.org/index.php/journalcim/article/view/264413
<p>This research study the effect of service Innovation on loyalty of Siam Commercial Bank Public Company Limited (SCB) customers. It employed a quantitative design method. This study aimed to investigate 1) the behaviors of users towards the service innovation affecting their loyalty on Siam Commercial Bank, and 2) the service innovation affecting the customers’ loyalty on Siam Commercial Bank. The sampling group of this research was 385 Siam Commercial Bank customers purposively selected. This research instrument was online questionnaires via Google Form. The statistics used in the data analysis were frequency distribution, percentage, mean, standard deviation, and the test hypothesis by multiple regression analysis. The results showed that most respondents were women of 25 years old. The majority were students with an average monthly income of at most 10,000 Baht. The findings also revealed that users selected Siam Commercial Bank for its reputation as a renowned bank with high standards. Additionally, service innovation significantly influences the loyalty of Siam Commercial Bank users. The ranking of its services, from most to least influential, is as follows: new service concepts, service delivery processes, the variety of new technology used in service, and customer interaction.</p>Solihah Lama, Leena Reedeng, Sutpatorn Buaruang, Jiraporn Kongrode
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/264413Fri, 29 Dec 2023 00:00:00 +0700Politics of Agriculturalist Groups in the Eastern Suburban Areas of Bangkok Metropolis
https://so03.tci-thaijo.org/index.php/journalcim/article/view/270071
<p> This research aims to study (1) factors affecting the emergence of farmer groups, (2) the political networks of farmer groups, and (3) the politics of farmer groups in the eastern suburbs of Bangkok using analytical research. The qualitative research consisted of in-depth interviews with 17 farmer group leaders and group members and document data analysis. The results of the research include factors affecting the emergence of farmer groups in the eastern suburbs of Bangkok, including (1) economic factors in terms of decreased income, lack of liquidity for households, and higher input costs but lower output prices, thus being an adjustment for survival, (2) support from government agencies in areas under operation according to government policy, and (3) economic development of farmer groups to gain strength, especially the establishment of community enterprise groups. Both formal and informal gatherings characterize the political networks of farmer groups. Formal networks result from operations under the rules and regulations of the district authority responsible for the area. The group’s activities will be following the rules and the staff’s project support. The politics of agricultural groups in the eastern suburbs of Bangkok result from transforming agricultural areas into housing development communities and the community economy into an industrial economy. The integration of farmer groups is not the result of the farmers’ initiative. Still, it arises mainly because of economic benefits such as survival together with the encouragement and support of the Agricultural Office Area 1, Department of Agricultural Extension and Cooperatives, Ministry of Agriculture and Cooperatives, and the Bangkok District Office, which has responsibilities under the driving force of government policies and projects such as large plot farmer project of community enterprise group. The conditions for agricultural groups to operate according to the requirements of the government and government agencies indicate the use of politics as a tool for negotiating to obtain projects and budgets from government agencies, which is the primary goal of grouping together.</p>Allamas Kerdsap, Nipon Soheng, Nattapong Boonlue, Kriangchai Pungprawat
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/270071Fri, 29 Dec 2023 00:00:00 +0700Antecedents Influencing Loyalty of Customers of Elderly Nursing Home in Bangkok and Vicinity
https://so03.tci-thaijo.org/index.php/journalcim/article/view/268988
<p>This research aims to investigate level and examine the influence of variable factors towards loyalty of customers of elderly nursing homes, and develop the loyalty model of customers of elderly nursing homes in Bangkok and vicinity. The quantitative sample group of 340 was customers of the elderly nursing homes in Bangkok and vicinity. Data collection was conducted through questionnaires together with an in-depth interview with 20 elderly nursing home entrepreneurs and elderly care experts, as the qualitative collection. The findings revealed that 1) service quality, service innovation, standard recognition, customer satisfaction and loyalty of elderly nursing homes were all at a high level, 2) service quality, service innovation, standard recognition and customer satisfaction influenced the loyalty of customers of elderly nursing homes, and 3) the loyalty model of customers of elderly nursing homes as developed based on the findings was namely “IQSR Model” This research can be applied as a data base for interested persons and the government sector can use as a guideline for determination of policy to develop the elderly nursing home whereas in commercial term, it can be used as a guideline to manage successful elderly nursing homes with effective and sustainable growth.</p>Pannalin Suchookorn, Nattapong Techarattanased
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/268988Fri, 29 Dec 2023 00:00:00 +0700Effects of Integrated Marketing Communications to Decision Making for Choosing Beauty Clinic Services of Generation Y-Z Consumers
https://so03.tci-thaijo.org/index.php/journalcim/article/view/270164
<p>The purposes of this research were to (1) study the importance of integrated marketing communications of beauty clinics in Thailand (2) study the effects of integrated marketing communications on beauty clinics in Thailand influencing the deciding factors for choosing beauty clinic services of consumers. A sample of 390 people nationwide was selected by multi-stage sampling. The tool used in the study was a questionnaire. Data were analyzed by descriptive statistics including percentage, mean, and standard deviation, and inferential statistics by multiple regression analysis. The research found that integrated marketing communications had the highest overall level of importance with an average of 4.28 when considering each aspect that had the highest level of importance as follows: the advertising, the mean is equal to 4.41. Word of mouth communication has the mean of 4.36. Advertising has the highest mean as 4.34. Sales Promotion has an average of 4.26. Event Marketing has the mean of 4.25, which has the most important level in all aspects. As for the decision factors, has the mean of 4.44, has the highest level of importance. The results of the analysis of integrated marketing communications that affect the decision to use the service. It was found that integrated marketing communication advertising (β = 0.206), public relations (β = 0.240), and word-of-mouth communication (β = 0.362), had a statistically significant effect .05 on decision to use the beauty clinic of Generation Y-Z. The event marketing (β = -0.013), and a sales promotion (β = 0.95), did not affect the decision to use the beauty clinic of Generation Y-Z.</p>Chutinan Muangmoolchai, Sukanda kittnaphdol, kajohnsak Wongwirach
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/270164Fri, 29 Dec 2023 00:00:00 +0700Organizational Innovation of Small and Medium Enterprises Next Decade
https://so03.tci-thaijo.org/index.php/journalcim/article/view/269226
<p>This article is a literature review that seeks to explore the meaning and theories of innovation, the comparative differences between organizational innovation, organizational innovation processes, and types of organizational innovation. It aims to develop a theoretical framework for research studies, which is of significant importance for the future development of organizational innovation in Small and medium enterprises. From the literature review, it can be concluded that organizational innovation is a discipline that focuses on applying new ideas and theories to develop organizational innovation. The components of organizational innovation in Small and medium enterprises next decade consist of product or service innovation and process innovation, digital technology innovation, innovation management, and organizational innovation.</p>Pisetsak Pakdeeteva, Kanokpatch Koprasert
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https://so03.tci-thaijo.org/index.php/journalcim/article/view/269226Fri, 29 Dec 2023 00:00:00 +0700