Editorial Note

A Structural Model of Perceived Service Quality, Wellness Tourism Experience, and Destination Loyalty Among International Tourists in Phuket

1-29

The Dynamics of Financial Retirement Planning: Financial Behavior, Health Literacy, and Financial Literacy with the Role of a Financial Advisor as a Mediating Variable in Thailand

30-56

The Influence of Customer Engagement and Antecedent Factors on Subscription Intention in Music Streaming Applications

57-86

Factors Affecting the Working Capital of Savings Cooperatives in Thailand

87-101

Identity and Guidelines of Maintaining Creative Identity of Tapae Thasap Market in Yala Province

102-120

Relationship Between Board Structure and Performance of Companies Listed on The Stock Exchange of Thailand Real Estate and Construction Industry

121-147

Digital Technological Usage Intensity and Performance of Listed Companies in the Stock Exchange of Thailand

148-168

The Impact of Celebrity Endorsement and Country-of-Origin Image on the Purchase Intention of Thai Female Consumers Toward Korean Cosmetic Products

169-193

Entrepreneurial Dynamics: The Essence of Knowledge from Entrepreneurial Mindset to Entrepreneurial Orientation

194-212

A Study on Purchasing Decision-Making for Thailand Trust Mark Products among Consumers in the Bangkok Metropolitan Region

213-237

Relationship between Environmental, Social and Governance Disclosure and Financial Performance of SET ESG Rating Listed Company

238-259

A Causal Relationship Model of Marketing Content and Co-Factors Affecting Purchase Intention through Live Stream Commerce on Facebook Platform in Thailand

260-291