Cultural Capital Knowledge Management for Promoting Creative Tourism the Naga Thung Procession Festival in Bueng Kan Province

Abstract

 This study aims to 1) identify and systematically document cultural capital knowledge to promote creative tourism associated with the Naga Thung procession festival in Bueng Kan Province, and 2) apply such cultural capital knowledge to the organization and management of the Naga Tung procession festival as a creative tourism activity. Data were collected through in-depth interviews with 30 key informants and analyzed descriptively.

               The research findings revealed that: the area possesses valuable cultural capital suitable for creative tourism management, categorized into two types: The findings indicate that the area possesses valuable cultural capital suitable for creative tourism management, categorized into two types: tangible cultural heritage, including the Phrachaosaensammuen at Sangkalikaram temple, the ancient Sim at Pracha Mitr temple, the life community museum and intangible cultural heritage, including the Phu Thai language, local cuisine, Serng Kado traditional dances.. Furthermore, the promotion of creative tourism enables cultural capital to be preserved, built upon, and transformed into community-based products that generate income, while simultaneously fostering cultural conservation, economic development, and sustainable community empowerment.