แนวทางการพัฒนาผลิตภัณฑ์ทางการท่องเที่ยวจากศิลปวัฒนธรรมิและภูมิปัญญาท้องถิ่น อําเภอเมือง จังหวัดชัยภูมิ

Abstract

           The purposes of this research were 1) to collect and analyze data on the identity of arts, culture, and local wisdom in three communities, including Na Siao Sub-district, Na Fai Sub-district, and Ban Lao Sub-district, located in Mueang District, Chaiyaphum Province; 2) to develop tourism products from distinctive and identity-based local arts, culture, and indigenous wisdom that can generate income for community members and those interested in studies; and 3) to evaluate the public’s satisfaction with tourism products developed from arts, culture, and local wisdom in Mueang District, Chaiyaphum Province. The target groups were divided into two categories. The first group included 120 participants comprising local scholars, residents, teachers, and students. The second group consisted of 100 individuals who followed and engaged with the online promotion of the products via Facebook page. The research instruments used were interview forms, data recording forms, and satisfaction questionnaires. The findings indicated that material culture was the most prevalent category of data. SWOT analysis in each sub-district revealed strengths in the development of local wisdom, while a major weakness was the lack of successors to inherit local knowledge. The development of tourism products based on local arts, culture, and wisdom led to the creation of prototype products that reflect unique and identity-based narratives rooted in local traditions. These include the Ta Kra Ram Phi Fa (spirit dance basket), Kom Fai Krathup (incense lantern), and Phi Soom (spirit basket) bag. The satisfaction evaluation indicated a high level of satisfaction with these tourism products. This study would be beneficial for the development of tourism and tourism products as a means of distributing income within local communities.