การพัฒนาผลิตภัณฑ์และบรรจุภัณฑ์เสื่อกกเชิงสร้างสรรค์เพื่อส่งเสริม การท่องเที่ยวชุมชนตำบลโคกย่าง อำเภอประโคนชัย จังหวัดบุรีรัมย์

Abstract

The objectives of this research were to study the current situation of product production and market demand, to design and develop creative reed products and packaging to promote tourism in Khok Yang community and to transfer the developed body of knowledge. A mixed research method was employed, encompassing both qualitative and quantitative research. The sample group of community reed product manufacturers, product and packaging design experts, knowledge transfer leaders, and knowledge transfer recipients in the community were selected using purposive sampling, and 50 general consumers who expressed interest in visiting the product exhibition in Buriram province were selected through accidental sampling. The research tools utilized included interviews, questionnaires, evaluations, and summary forms. Statistical data analysis was employed to analyze the collected data. The research findings indicated a strong demand for processed reed products, particularly in bags and fabric bag packaging. The overall satisfaction evaluation results of 10 types of bags revealed that clutch bags, handheld bags, shoulder bags, wallets, phone cases, key cases, crossbody bags, coin purses, tablet cases, and backpacks also received high satisfaction ratings ( = 4.49, S.D. = 0.56)  Fabric bag packaging achieved the highest level of satisfaction ( = 4.54, S.D. = 0.60). Public relations efforts to promote community tourism resulted in an impressive 80% increase in income. Two community members successfully transferred their knowledge and expertise in the reed weaving process, enabling the production of processed reed products and packaging. The satisfaction of the twenty community members who received this knowledge transfer reached the highest level ( = 4.66, S.D. = 0.52).