ปัจจัยที่ส่งผลต่อการตัดสินใจเลือกเข้ารับบริการศูนย์ดูแลผู้สูงอายุเอกชน ในเขตพื้นที่จังหวัดนครปฐม

Abstract

             Research on factors affecting the decision to choose to receive services from a private elderly care center. In the area of Nakhon Pathom province This study is in the form of quantitative research. The objectives are as follows: 1) To study the demand for private elderly care center services in Nakhon Pathom Province. 2) To study personal factors and the marketing mix that have an effect on the decision to choose to use private elderly care center services in Nakhon Pathom Province. The sample group were elderly caregivers. In Nakhon Pathom Province, there were 400 people. The tool used to collect data was a questionnaire. Statistics used to analyze the data included descriptive statistics, namely percentage, mean, and standard deviation. Inferential statistics are T-test and one-way analysis of variance.

            The research results found that Most of the elderly who need care at private elderly care centers are women. Marital status Bachelor's degree, age between 35-40 years, family or caretaker, monthly income between 30,000-40,000 baht Ability to pay expenses related to housing or elderly care center is 15,000-20,000 baht per month. As for the factors that affect the decision to choose an elderly care center with statistical significance at the 0.05 level, the marketing mix is as follows: personnel, marketing promotion, and location. It was also found that differences of personal educational factors Family income It affects the decision-making trend in choosing to use different private elderly care centers.