เรือมอัปสรา : อัตลักษณ์นาฏกรรม การสร้างพลังอำนาจละมุน เพื่อส่งเสริมภาพลักษณ์และการท่องเที่ยวจังหวัดบุรีรัมย์

Abstract

Research on Rueam Apsara : Dramatic Identity Soft power Creation For Image and Tourism Buriram Province The objectives are 1) to study the identity of the dancers in the performance of Ruem Apsara Buriram 2) to study the creation of soft power from the performance of Ruem Apsara Buriram to creation for image and tourism of Buriram Province. This research is qualitative research. By studying information from research documents and field data. from a population of 30 people using a purposive selection method that is accepted The sample group was a group of 5 knowledgeable people, a group of 4 practitioners, and a group of 20 general people using in-depth interviews. The tools used were surveys and structured interviews. Unstructured and observational interviews.

               The research results found that Dramatic identity Ruam Apsara Buriram Boat It was built from ancient beliefs. Beliefs about the gods in the sacred area of Phanom Rung Castle A great ancient site that is evidence of the prosperity of the great ancient Khmer civilization. and good traditions that are linked with valuable dance, cultural heritage that has been with Buriram province for a long time and has become a Image of the province that can form a soft power that penetrates Into people's daily lives By the influence that arises from the identity of "dance" in terms of aesthetics, dance moves, songs, and costumes. Able to connect sacred areas that can stimulate the tourism economy and create an image of the province for the general public to recognize and accept the identity of Buriram Province