Communicating identity of the Buriram SrowGround walking street Communicating identity of the Buriram SrowGround walking street

Abstract

Objectives of this research were to study 1) communication of identity of Cera Kraw Walking Street Market, Buriram Province; 2) perception of tourists' identity towards Cera Kraw Walking Street Market. Buriram Province which is a qualitative research Using Document Research methods, non-participant observations (Non-participatory Observation) and In-Depth Interview from 3 main informant groups: 1) Individuals from government agencies, Buriram Municipality; Buriram Public Health Office, representative committee for walking street operators Buriram Province and key informants who travel to the Sera Ground Walking Street Market Buriram Province, a total of 25 people. Descriptive analytical data were used to describe the communication process, format and media communication methods used to communicate the identity of the Cera Kraw Walking Street Market, Buriram Province. and perceptions of tourists' identity towards the Sera Ground Walking Street Market Buriram Province

The results of the research were as follows: 1) Communication of the identity of the Cera Kraw Walking Street Market, Buriram Province. There are factors that attract local and non-local tourists to visit Seraground Walking Street. Buriram Province It is an identity or peculiarity in 7 important areas: 1) cultural road identity 2) folk performance identity 3) folk product identity 4) local food identity 5) road identity No foam, no soft drinks, alcohol, cigarettes 6) Food safety market identity 7) Must see market identity 2) Tourists' perception of the Walking Street Market. Buriram Province found that when talking about the Walking Street, most people would think of the identity of local food. first the most while when asked about the identity of the pedestrian street Buriram Province before traveling Most of the samples There will be a perception of identity in the cultural road. the most first

Keywords: identity, walking street, gravel, perception, Buriram Province