Tourism Product Innovation Development by Community Based Tourism Through Buriram Tourism Market Mechanism for Sustainability

Abstract

Tourism Product Innovation Development by Community Based Tourism Through Buriram Tourism Market Mechanism for Sustainability. The aims of the research were: 1) To study the community potential in Ban Khok Makha Ron Community, Nang Rong District, Buriram Province, 2) To develop tourism products in Ban Khok Makha Ron Community, Nang Rong District, Buriram Province, 3) To create a tourism market linking Buriram Market, Nang Rong District, Buriram Province. The target group were leader and volunteer in community participating in management team. The totals were 31 people. The results showed that Tourism Product Innovation Development by Community Based Tourism Through Buriram Tourism Market Mechanism for Sustainability is as a management approach focusing on performance to achieve goals, with emphasis on contribution to the efficient and effective work by creating concrete performance indicators and defining targets in the form of 5 steps: Step 1) to institute the working group potential in tourism management, Step 2) to reinforce potential and community’s preparation, Step 3) to follow up the process community’s operations, Step 4) Working group can follow up the results efficiently and Step 5) The community can manage their own tourism. The occurring changes resulted in: 1) The process of mutual thinking, planning and making assessment has made the community come up with an operation plan for sustainability accounting for 1 program (5-step outcome ladder) in community tourism management; 2) Knowledge integration and innovation; 3) Conducting a training workshop has made community volunteers gain knowledge, understandings and have attitudes towards and skills in performance and applying knowledge and innovation; 4) Community tourism management has created occupations supporting 1 tourism programs; and 5) Market trials: Tourists are satisfied with community-based tourism. There are 6 participatory network associate member agencies in taking actions. There has been income distribution on the average of 500 - 700 Baht per person per day of organizing tourism activities.