แนวทางการพัฒนาการสื่อความหมายแหล่งท่องเที่ยวทางประวัติศาสตร์ กรณีศึกษาแหล่งท่องเที่ยวทางประวัติศาสตร์บ้านคูเมือง อำเภอวารินชำราบ จังหวัดอุบลราชธานี

Abstract

The purposes of the research were to 1) evaluate the effectiveness of the current historical attraction interpretation and 2) study the possibility of developing the current historical attraction interpretation at Ban Khu Mueang Archaeological Site, Warin Chamrap, Ubon Ratchathani Province with a focus on its website. This research applied quantitative methodology. The target group consisted of 414 Thai tourists interested in historical tourism and the use of technology. The selected sampling method is nonprobability sampling by purposive sampling. The research instrument was a questionnaire in which results were analyzed using descriptive statistics, such as frequency, mean, standard deviation. The personal data of the respondents show that most of them were female, aged between 21 and 30 years. Most of them have bachelor’s degrees. Moreover, most of them were civil servants/government employees and earned less than 5,000 baht a month. Furthermore, most of them had 16 - 20 years of internet experience and used the internet around 10 hours a day. Finally, most of them were from Ubon Ratchathani Province, but they have never traveled to Ban Khu Mueang. The results showed that 1) the overall effectiveness of historical attraction interpretation at Ban Khu Mueang is at high-level. And, 2) the possibility to develop historical attraction interpretation is confirmed with the following recommended elements to be redesigned in the current Ban Khu Mueang website: 2.1 The website for Ban Khu Mueang should have three key elements. First is the page header. To carry out the restructuring of the website, the page header should categorize the topics accordingly and adjust the image size to suit the size of the webpage. Second is body. A video introducing information of the Ban Khu Mueang and information about the history of the archaeological site should be added. Lastly is footer. The location information and the communication channel of Ban Khu Mueang should be added in the footer. 2.2 Lastly, the color of the Ban Khu Mueang website should be redesigned by using brown tones, which are more suitable to highlight the historical component of the archaeological site.