Vol. 9 No. 2 (2022): July - December 2022 | Journal of Management Science Nakhon Pathom Rajabhat University

A Health Literacy Guideline on Health Promotion Behaviors for Working Age Population in Bangkok and Methopolitan Region

Benjawan Sonart, Nopporn Chantaranamchoo, Phunthida Laophuangsak

1-16

บทความที่ 1

Service Quality and Brand Image affecting the Customer’s Decision to Use SMEs’ Logistics Services in Pathum Thani Province

Thanita Armat, Krisada Chienwattanasook

17-30

บทความที่ 2

Integrated Strategies of the Used Car Business in the Covid-19 Crisis

Pardfah Sangsuk

31-46

บทความที่ 3

The Structural of Customer Relationship Management of Electrical Appliance Business in Bangkok and Perimeter

Chouchai Joungchaichana

47-62

บทความที่ 4

Confidence in Production Standards and Perception of Value affecting Consumer’s Decision to Purchase Vitamin Water in Bangkok and Its Vicinity

Wilaiwan Phaokaew, Krisada Chienwattanasook

63-75

บทความที่ 5

Influence of service marketing mix to create a competitive advantage from Chinese tourists

Surasaek Phonghanyudh, Varintorn Kungvantip

76-91

บทความที่ 6

Human Resource Development for Competitive Advantage in Small and Medium Enterprises in Bangkok Metropolitan Region

Varinthorn Tarasansombut, Chawewan Puranitee

92-110

บทความที่ 7

The correlation between the transformational leadership and ICT operational for secondary school in kanchanaburi and ratchaburi

Pennapa Puisuwan

111-121

บทความที่ 8

Soft Power, Brand Equity, and Customer Behaviour as an Intermediate Variable that connects the Integrated Marketing Communication to Purchase Intention Series Y within around Bangkok

Sudtirak Nutchanat, Sumalee Ramanust

122-136

บทความที่ 9

Learning Management Results of the Iron Furnace Theory to Prototype Area for Quality of Life Development Project According to the New Theory, Applied to the “Khok Nong Na Model”

Tanawat Pinkaew et al.

137-147

บทความที่ 10

Work Adaptation and Work Performance during COVID-19: A Case Study of Employees at a Private Bank in Bangkok

Phitchayanan Sonwisai, Suravee Sunalai

148-157

บทความที่ 11

The Causal Factors Influencing the Success of a Medium-Sized Restaurant Business in Bangkok

Kom Charusreni

158-173

บทความที่ 12

The Impact of Environmental Regulation on Corporate Performance under Thailand's Bio-Circular-Green Economic Model (BCG)

Tang Haoxin

174-196

บทความที่ 13

The Causal Factors Influencing Competitiveness of Medium-Size Hotel in Thailand

Phumayta Petchbordee

197-214

บทความที่ 14

Work Practices for Archive Management under Covid – 19 Situation: a Case Study of Office of the Permanent Secretary for Ministry of Agriculture and Cooperatives

Kunakorn Markanak , Suravee Sunalai

215-226

บทความที่ 15

Factors Affecting Family Business Performance: Case Studies of Small and Medium-Sized Apartment Business in Lat Phrao, Bangkok

Rujikarn Sanont , Jutha Tianthai

227-239

บทความที่ 16

A Study of Supply Chain Management System of Maize in Khon Kaen

Wasana Phuangpornpitak, Wanita Boonchom

240-252

บทความที่ 17

Factors Influencing Purchase Selection for Bird’s Nest from Convenience Store in Bangkok

Teerathep Chaisayna, Saiphin Panthong

253-264

บทความที่ 18

A Model of Factors Contributing to the Effective Performance of Remote Working

Wanvicechanee Tanoamchard, Suraphong Kotcha

265-281

บทความที่ 19

Working Capital Management and Financial Structure that Affect Firm Value of Agro-Industry and Food Industry Group Listed on the Stock exchange of Thailand during the COVID-19 Pandemic

Shothika Piromsod, Premarat Vilalai , Arisara Thaneerananon

282-293

บทความที่ 20

People's Attitudes towards Implementing Don’t Drink and Drive Policy in Muang District Nakhon Ratchasima Province

Panya Suttiyut , Jidapa Thirasirikul

294-302

บทความที่ 21

Administrative Resources Affecting Operational Efficiency of Community businesses, Mueang District, Kanchanaburi

Sanchai Kitiyanan

303-314

บทความที่ 22

Marketing Strategies and Service Quality affecting to Loyalty of Used Car Tent Business in Suphanburi Province

Sopana Sawetkochakul et al.

315-327

บทความที่ 23

The Study of Blockchain Technology implementing in Digital Payment System in Thailand

Worawan Srisak

328-339

บทความที่ 24

Research Articles