Marketing Strategies and Service Quality affecting to Loyalty of Used Car Tent Business in Suphanburi Province
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Abstract
This research of study aimed to investigate influence of marketing strategies and service quality affecting to loyalty of used car tent business in Suphanburi province. Research collected data of 300 samples with conveniences sampling. Research instrument consisted of questionnaire to be approved by content analysis. The statistics analysis consisted of percentage, mean, standard deviation, and path analysis by Structural Equation Modeling.
Results of study revealed that marketing strategies and service quality affecting to loyalty of used car tent business in Suphanburi province influenced to loyalty of used car tent business in Suphanburi province. Coefficient was at 0.66 and 0.56 respectively. It could be written equation power of prediction was 67 percent.
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Article history: Received 17 August 2022
Revised 7 December 2022
Accepted 9 December 2022
SIMILARITY INDEX = 0.00 %
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