Vol. 19 No. 1 (2025): January - April

(Online) : 2672-9202

กองบรรณาธิการ

บทบรรณาธิการ

สารบัญ

เกณฑ์การส่งต้นฉบับบทความวิจัยบทความวิชาการ ลงตีพิมพ์ในวารสาร

Published: 2024-12-31

บทความวิจัย

Earnings Management under Political Crisis in Thailand

Supavinee Jevasuwan, Ausa Wongsorntham

1-17
- PDF
Management and Adaptation in Crisis Situations Across Different Generations in Bangkok Based on the PESTEL Framework

Vutti Watcharodomprasert

18-29
- PDF
Development of fatigue risk assessment tools for truck drivers

Kawin Pinsamran, Phanumas Thongsukdee

30-46
- PDF
Intention Analysis to Use Artificial Intelligence Technology in Auditing of Cooperative Auditors in Thailand

Worasak Hongsuwan, Satidchoke Phosaard, Jukkaphong Poung-ngamchuen

47-63
- PDF
The Documentary Research to Synthesize Components of Resource Based View through systematic literature reviews for E-commerce

Apichaya Pipawakorn , Prasobchai Pasunon, Somnuk Aujirapongpan

64-78
- PDF
The Competitive Advantage of Street Food Entrepreneurs: The Moderating Role of Social Media Capabilities

Niramarn Ngammoh, Rawitha Thawiphrom, Kaewta Boonraum, Nutsara Boonsaen, Thanet Yothasiri

79-91
- PDF
Green Logistics Practice Capability: Antecedents and Consequences

Kardpakorn Ninaroon, Viroj Jadesadalug

92-106
- PDF
Professional accounting skills and professional accounting ethics that affect the efficiency of work of the Accountant in Samut Sakhon Province

Thanawan Changkomchome, Siriwan Jankaew, Somchai Lertpiromsuk, Suna Sudhikiat, Sasithorn Perkhiao, Supanee Injun, Angkana Insue

107-121
- PDF
Factors Affecting the Decision of Thai Tourists in Religious tourism sustainability: case study of Wat Paknam Phasi Charoen, Bangkok

Theerasak Piamsuphakphong, Theerarat Piamsuphakphong, Dhitiporn Kraivixien, Thitiporn Piamsuphakphong, Pattrawoot Kaewsathit

122-134
- PDF
The Potential of Airports’ Innovative High-Value Services for Affluent Passengers

Thanapol Inprasertkul, Angkana Thanomkiat, Daosook Boonyasarn

135-151
- PDF
Sustainable Indicator of Salesforce Driver Component in Thailand’s Painting Industry

Sirinthorn Setthawiriyathada, Prin Laksitamas

152-166
- PDF
The Influence of ESG on Purchase Intentions and Willingness to Pay a Higher Price through Brand Image: A Study of Generation Y Consumers

Wut Sookcharoen, Phattaraporn Timdan

167-179
- PDF
The Influence Towards Technology Acceptance Affecting Purchase Intention through Advertising the Story Feature on the Instagram Application of Generation Z Consumers in Chonburi Province

Khanitha Choksawat, Buntita Maneesang, Pimlada Thotankham, Rinrada Phukkarat, Narissara Parkvithee

180-190
- PDF

บทความวิชาการ

Communication and Listening as the Methods of Collaborative Partnerships with, Child’s Parents, Early Childhood Teacher and Early Childhood Children

Noppamast Sae-Tang

191-202
- PDF
Developing Reading Literacy of Grade 7 Students using KWL-Plus Learning Management Approach with Local Data from Pathum Thani Province

Supatcha Sri-iam

203-214
- PDF

Vol. 19 No. 1 (2025): January - April

บทความวิจัย

Earnings Management under Political Crisis in Thailand

Management and Adaptation in Crisis Situations Across Different Generations in Bangkok Based on the PESTEL Framework

Development of fatigue risk assessment tools for truck drivers

Intention Analysis to Use Artificial Intelligence Technology in Auditing of Cooperative Auditors in Thailand

The Documentary Research to Synthesize Components of Resource Based View through systematic literature reviews for E-commerce

The Competitive Advantage of Street Food Entrepreneurs: The Moderating Role of Social Media Capabilities

Green Logistics Practice Capability: Antecedents and Consequences

Professional accounting skills and professional accounting ethics that affect the efficiency of work of the Accountant in Samut Sakhon Province

Factors Affecting the Decision of Thai Tourists in Religious tourism sustainability: case study of Wat Paknam Phasi Charoen, Bangkok

The Potential of Airports’ Innovative High-Value Services for Affluent Passengers

Sustainable Indicator of Salesforce Driver Component in Thailand’s Painting Industry

The Influence of ESG on Purchase Intentions and Willingness to Pay a Higher Price through Brand Image: A Study of Generation Y Consumers

The Influence Towards Technology Acceptance Affecting Purchase Intention through Advertising the Story Feature on the Instagram Application of Generation Z Consumers in Chonburi Province

บทความวิชาการ

Communication and Listening as the Methods of Collaborative Partnerships with, Child’s Parents, Early Childhood Teacher and Early Childhood Children

Developing Reading Literacy of Grade 7 Students using KWL-Plus Learning Management Approach with Local Data from Pathum Thani Province

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