The Potential of Airports’ Innovative High-Value Services for Affluent Passengers
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Abstract
This study explores the potential of U-Tapao International Airport in delivering high-value services driven by innovative practices, with a particular focus on affluent passengers. The researcher employed a qualitative methodology, utilizing semi-structured interviews with 12 key informants, including airport executives, retail operators, and airline representatives. Content analysis was employed to analyze data. The findings reveal that U-Tapao International effectively integrates operations with stakeholders to comprehensively meet the needs of this passenger group. The airport has proactively undertaken comprehensive preparations across multiple domains to facilitate high-value service provision, with an emphasis on the integration of technological innovations in process, product and service offerings. These advanced technologies significantly reduce the complexity of service delivery within the airport. Additionally, the airport's spatial design incorporates energy-saving and environmentally sustainable innovations systematically. However, notable challenges persist, particularly in improving transportation systems to and from the airport, which still lack efficiency and full readiness. Key factors enhancing the airport's capability to provide high-value services include policies aligned with current aviation industry trends, such as the advancement of modernized products and services, as well as energy policy initiatives. Nevertheless, the airport encounters limitations, notably in terms of access to cutting-edge innovations, aviation safety concerns, passenger comprehension of services, and the financial implications associated with the adoption of renewable energy technologies.
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ผลงานที่ปรากฎในวารสารฉบับนี้เป็นลิขสิทธิ์เฉพาะส่วนบุคคลของผู้เขียนซึ่งต้องรับผิดชอบต่อผลทาง กฎหมายที่อาจเกิดขึ้นได้และไม่มีผลต่อกองบรรณาธิการReferences
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