Vol. 19 No. 2 (2025): May - August

View Vol. 19 No. 2 (2025): May - August

(Online) : 2672-9202

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บทบรรณาธิการ

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เกณฑ์การส่งต้นฉบับบทความวิจัยบทความวิชาการ ลงตีพิมพ์ในวารสาร

Published: 2025-05-08

บทความวิจัย

Digital Engagement and Firm Profitability: An Empirical Investigation of Thai Large Hotels

Rattawut Chaola, Penpak Rattana-ngam

1-15
- PDF
Marketing Strategy and Customer Relationship Management affecting Customer Loyalty in the Retail Business for Miscellaneous Goods in Phetchaburi Province

Montida Buddapim, Thanatmet Wacharapibulwong

16-28
- PDF
Development of a Training Set for Maintenance Skills of Lathe Gear Transmission Systems Integrated with a Situated Learning Approach for Industrial Technician Students

Peerachai Chailek, Kullaya Sukpongthai, Rattana Pichitpreecha, Chonlathit Pitipoomsuksan, Worawut Kunghun, Metha Oungthong, Nannam Buaklay

29-41
- PDF
Developing Engineering Problem-Solving Skills Through Learning Activities on Increasing Carbon Content in Low-Carbon Steel Combined with Scenario-Based Learning for Vocational Certificate Students

Sitthisak Suksin, Waraporn Summart, Chitpol Mangkhalakun, Nannam Buaklai, Metha Oungthong

42-53
- PDF
Development of Program to Enhance Perseverance Using Self-Regulation for Undergraduate Students

Anothai Ponyeam Pachsang, Ruedeerath Chusanachoti, Aumporn Makanong

54-67
- PDF
The Study of Freight Management and Cost-Effectiveness in Rail Freight to Oversea Markets

Sunuttavee Noisopha, Pongpat Shattayavinij

68-81
- PDF
Causal Relationship of Artificial Intelligence Influence in Online Platforms Trust Affecting Gen Y Purchase Intention in Bangkok

Panwadee Lerdloompheephan

82-95
- PDF
Causal Factors of Marketing Logistics strategies Affecting Organization Performance in Agricultural machinery industry

Sudarat Pimonratanakan

96-109
- PDF
Modelling Technology Application Acceptance of Government Banking and Private Banking Customer on Southern Region of Thailand

Ammara Phakdeeburi, Prin Laksitamas

110-119
- PDF
Learning Model via Design Thinking to Enhance Creative Writing Ability of Higher Education Students

Phisanu Bangkheow, Phatchareephorn Bangkheow

120-134
- PDF
Status of tourism management for people with disabilities in Thailand

Thanayust Thanathiti, Suppachai Chanwanakul

135-149
- PDF

บทความวิชาการ

Enhancing Community Brand Value Through the Brand Canvas: A Case Study of Hua Takhe Market

Watit Intuluck, Surakiat Tadawattanawit, Chayawat Kiatkamonmarn, Pharuehat Hongpetchngarm

150-161
- PDF

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